Cover -- Contents -- Introduction -- Chapter 1 Sole Proprietor versus LLC/LLP versus S Corp -- Sole Proprietor -- LLP/LLC -- S Corporation -- Chapter 2 Brick-and-Mortar Locations -- The Studio -- The Office -- The Office/Studio Retail Space -- The Cons -- Chapter 3 Pros and Cons of Insourcing and Outsourcing -- Post-Production -- Should You Localize Your Cloud or Use a Remote Solution? -- In-Office Staff -- Special Projects Manager -- Office Manager -- Retoucher -- Additional Photographers -- Second Photographers at the Same Shoot as You -- Overseas Post-Production -- For Outsourcing: Hand-Deliver, Ship, or FTP? -- Chapter 4 The Value of Offering Internships -- Interns/Apprentices: A Historical Perspective -- The Importance of Paying Your Interns -- Benefits of Hiring an Intern -- Assessing Intern Candidates -- The Intern Agreement -- Giving Back -- Chapter 5 Principles, Standards, and Ethics -- Principles -- Standards -- Ethics -- Recommended Reading -- Chapter 6 Cognitive and Subconscious Thinking and Photographers -- A Sense of Urgency -- Working for Free? -- Being a Premium Brand -- Men Are from Mars, Women Are from Venus -- What Are You Selling? -- It's All in the Perspective -- The Theory of a Misattribution of Arousal -- Incremental Pricing -- Chapter 7 Marketing: An Overview of Its Importance -- Business-to-Consumer Marketing -- Business-to-Ad/Design/PR-Firm Marketing -- Business-to-Business Marketing -- Recommended Reading -- Chapter 8 Your Brand and Your Image -- Emotional Branding -- Brand Architecture -- Business Names and Taglines -- Using a Designer for Your Brand -- Coordinating Your Brand Across Your Business -- Chapter 9 Do You Need to Have a Niche or a Style? -- Chapter 10 The Wordsmithing of a Linguistically Accurate Language Lexicon -- That Depends on What the Definition of "Is" Is.

How Does Your Word Choice Make People Feel? -- Choosing Just the Right Words -- Wordsmithing Various Sentiments -- Luxury Portraits -- Photographer versus Photography -- Sincerely Yours versus Sincerely versus Yours Sincerely -- Thanks versus Thank You -- Best versus Best Regards versus Regards versus All the Best -- Your Words and Phrases Must Answer "Why You?" -- Cadence -- Organizational Messaging -- The Importance of Listening -- The Power of "No" Revisited -- Recommended Reading -- Chapter 11 Social Media: Etiquette, Expectations, and the Law -- The Issue of Rights -- Facebook -- LinkedIn -- Pinterest -- Instagram -- Twitter -- Watermarking Your Images -- Creative -- Experiential -- Legal -- Chapter 12 Professionalism on the Job -- Attire -- Dialogue and Discourse -- Cell Phones: Talking and Texting -- Hear No Evil -- Be on Time -- Respect Everyone -- Fulfill the Client's Request -- Chapter 13 The Client Experience -- Initial Experience -- On the Shoot -- Post-Shoot -- Chapter 14 Establishing the Client's Needs for Level of Production (and Associated Budget) -- Variances in Service-Level Expectations -- Planning for Client Needs across Service Levels -- Chapter 15 Price Is What You Pay, Value Is What You Get -- Negotiating for Your Value -- Credible, Capable, and Confident -- Referral Power -- The Value of Awards, Successes, and Titles -- Demonstrate Your Value throughout the Process -- Chapter 16 Pricing Your Work: Business-to-Consumer Case Studies -- Nick Crettier: Small Community Photography -- Family Portrait -- Senior Portrait -- Model/Actor Headshot -- Wedding Package -- William Foster: Midsized Metropolitan Area Photography -- Family Portrait -- Ralph Alswang: Major Metropolitan Area Photography -- Family Portrait -- Senior Portrait -- Model/Actor Headshot -- Wedding Package.

Chapter 17 The Importance of Registries and Your Participation in Them -- Orphan Works -- The PLUS Registry -- Chapter 18 Using the eCO for Online Registrations -- Adding Contents Titles to Your Registration -- Advanced (and Bulletproof) Copyright Registrations -- Limitations of the Copyright Office System -- Published versus Unpublished: The Debate -- Recommended Reading -- Chapter 19 Licensing Your Photography: Managing It Yourself -- Compensation through Image Interaction -- PhotoShelter -- Austin, Texas, Photographer -- Charleston, South Carolina, Photographer -- California and Belgium Studios -- Chapter 20 On Being Published -- For Wedding Photographers -- For Editorial Photographers -- For Commercial/Advertising Photographers -- For Photographers Who Sell Their Work as Art -- Chapter 21 Publishing a Book -- Self-Publishing -- Book Deals -- Co-Publishing with a Third Party -- Finding an Agent -- Pitching Your Book -- Copyright in and to Your Book -- Royalties -- Marketing Your Book -- Recommended Reading -- Chapter 22 Fine Art, Art, and Selling Prints: Valuation -- Understanding an Increasing Valuation -- Creating Editions -- Signing Your Work -- Creating Certificates of Authenticity -- Re-Licensing Work That's Art -- Pre-Selling -- Determining Your Creative Value -- Framing -- Considering Other Pricing Factors -- Galleries and Representation -- Markets -- Chapter 23 Working with Nonprofits, Foundations, and Non-Governmental Organizations (NGOs) -- Getting Paid -- Non-Governmental Organizations (NGOs) -- Working with NGOs -- Foundations -- Nonprofits -- Summary -- Chapter 24 Valuing Video (or Motion) Production as an Adjunct to Still Photography: Know Your Limits -- Who's Calling You? -- Questions to Ask Those Calling -- A Sampling of Production Types -- Contract Examples -- Being the Subcontracted Motion Photographer -- The One-Man Band.

Larger Productions -- Camera Operator -- Sound Editor/Technician -- Lighting Director -- Focus Puller -- Production Assistant -- Producer -- Executive Producer -- Director -- Hair and Makeup -- Stylist -- Graphics, Animation, and Chyron -- Post-Production Supervisor -- Example: Multi-Camera Event Coverage -- Example: Single-Camera Soft News Event -- Example: Single-Camera Hard News Event -- Production Resource Guides -- Equipment Rental -- The Production Sheet -- The Model Release -- Storyboarding -- Rights and Clearances -- Talking Rights with Your Motion Client -- Rights to Stills from Your Motion Project -- Producing Stills and Motion at the Same Time -- Scouting and Tech Scouting -- Paying for On-Location Sets -- Production RVs and Star Trailers -- Generators -- Catering -- Grip Trucks -- Travel Expenses -- Need Money? Finance It! -- The Power of Saying No -- Getting Paid -- Recommended Reading -- Chapter 25 Step-by-Step: QuickBooks and Downloading Bank Statements -- Setting Up Online Banking -- Chapter 26 Step-by-Step: QuickBooks and Downloading Credit Card Statements and Charges -- Direct Connect Download Option -- Web Connect Download Option -- Downloading, Converting, and Importing Transactions -- Managing Downloaded Transactions -- Renaming Rules of Downloaded Transactions -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y.