Cover -- Contents -- Foreword -- Chapter 1 -- 1.1. The rise of face in research on communication andsocial interaction -- 1.2. Face as co-constituted in and constitutive of interaction -- 1.3. Overview of the volume -- Endnotes -- References -- Part I: Face in interaction -- Chapter 2 -- 2.1. Goffman's conceptualisations of face and facework -- 2.2. Problems in Goffman's explanation -- 2.3. An alternative explanation of face and facework -- 2.4. Two contrasting explanations of facework -- Endnotes -- References -- Chapter 3 -- 3.1. Introduction -- 3.2. The notions of face and facework -- 3.3. Methods and background -- 3.4. Analysis -- 3.5. Discussion -- 3.6. Conclusion -- Grammatical gloss -- Endnotes -- References -- Chapter 4 -- 4.1. Introduction -- 4.2. Face in Japanese -- 4.3. Methodology -- 4.4. Finding face in intercultural business meetings -- 4.5. Implications -- Acknowledgements -- Endnotes -- References -- Chapter 5 -- 5.1. Introduction -- 5.2. The data -- 5.3. The 'double-face' of the media -- 5.4. Approaches to political interviews and face-saving -- 5.5. Linguistic avoidance and related concepts -- 5.6. Linguistic avoidance as political face-saving strategy -- 5.7. Conclusion -- Endnotes -- References -- Chapter 6 -- 6.1. Introduction -- 6.2. The concept of face in the literature -- 6.3. Face in Iranian culture -- 6.4. The principles of Persian politeness -- 6.5. Conclusion -- Endnotes -- References -- Part II: Face, identity and self -- Chapter 7 -- 7.1. Introduction -- 7.2. Theories of identity -- 7.3. Research procedure -- 7.4. An action-oriented identity approach to the analysis of face -- 7.5. Research implications -- 7.6. Concluding comments -- Endnotes -- References -- Chapter 8 -- 8.1. Introduction -- 8.2. Face as 'social frame' and self-presentation -- 8.3. Data collection and 'face' idioms in Turkish.

8.4. Self-presentation and other-presentation -- 8.5. Concluding remarks -- Morphological Glossary -- Endnotes -- References -- Chapter 9 -- 9.1. Introduction -- 9.2. Data -- 9.3. Findings and discussion -- 9.4. Conclusion -- References -- Appendix: Survey of mian zi and lian -- Chapter 10 -- 10.1. Face and facework -- 10.2. Facework and linguistic politeness -- 10.3. Facework and interpersonal variables -- 10.4. Individual and cultural differences -- 10.5. Conclusion -- References -- Chapter 11 -- 11.1. Introduction -- 11.2. Saving the face -- 11.3. The face of ambiguity -- 11.4. Trauma's many faces -- 11.5. Conclusion -- Endnotes -- References -- Part III: Face, norms and society -- Chapter 12 -- 12.1. Intercultural facework approaches -- 12.2. Intercultural facework: expectancies and collisions -- 12.3. Intercultural facework expectancies: research directions -- Acknowledgement -- References -- Chapter 13 -- 13.1. Introduction -- 13.2. The holistic worldview and cognitive relativity -- 13.3. Characteristics of face and facework in the holistic and relativistic society -- Endnotes -- References -- Chapter 14 -- 14.1. Introducing the players -- 14.2. Face and the interplay between Gemeinschaft and Gesellschaft -- 14.3. Concluding remarks -- Endnotes -- References -- Chapter 15 -- 15.1. Introduction -- 15.2. The Thai concept of 'face' -- 15.3. The relationship of face to shame -- 15.4. The relationship of face to politeness -- 15.5. Politeness strategies -- 15.6. Shame as the effect of loss of 'face' -- 15.7. Conclusion -- References -- Chapter 16 -- 16.1. Facing the future: some reflections -- 16.2. 'Culture' as a determinant of face? A concept lost in debate -- 16.3. Face and understanding the 'other': an interpretative dialogue -- 16.4. Facing the 'Other': a methodological note -- References -- Contributors -- Index.