Cover -- Copyright -- Dedication -- Acknowledgments -- Table of Contents -- Introduction -- Why the Mobile Web, and Why Now? -- What Is the Mobile Web? -- Who Should Read This Book -- How to Use This Book -- QR Code Enhancements -- 1. Mobile Websites -- How People Use the Mobile Web -- Why a Mobile Website? -- Planning Your Mobile Website -- User Expectations -- Business Objectives -- Features to Consider -- Mobile Website Best Practices -- Options for Creating Your Mobile Website -- Creating the Site Yourself -- Using a Service -- CMS Solutions -- Deciding Which Option Is Best for You -- Preparing Your Strategy (Worksheet) -- Preparing Your Content -- Mobile Website Service Examples -- goMobi -- mobiSiteGalore -- Winksite -- Mofuse -- bMobilized -- CMS Solution Examples -- Using Plugins -- Using a Responsive Theme -- Using a Hosting Service for a CMS -- Responsive Web Design -- Creating a Stand Alone Mobile Website -- Configuring Custom Domains -- Detection and Redirection -- Search Optimization Considerations -- Testing Your Mobile Website -- Mobile Site Analytics -- Promoting Your Mobile Website -- Endnotes -- QR Code Notes: Legend and Direct Links -- Mobile Website Resources -- Mobile Website Creation Services -- Mobile Website Conversion Services -- Mobile Website Hosting Services -- WordPress Mobile Solutions -- Joomla! Mobile Solutions -- Drupal Mobile Solutions -- Responsive Web Design -- Mobile Website Templates -- HTML5 and CSS3 Tutorials -- Mobile Detect and Redirect Scripts -- SEO Tutorials -- Mobile Device Emulators -- Mobile Analytics Tools -- Mobile Website Directories -- Mobile Website Worksheets -- Mobile Website Strategy Worksheet -- Mobile Website Preparation Worksheet -- Mobile Website Examples -- Mobile Website Strategy Examples -- Mobile Website Service Examples -- 2. Mobile Applications -- What Is a Mobile Application?.

The Mobile App Marketplace -- Mobile App Trends -- Native Applications -- Features Only Available to Native Apps -- Push Notifications and Native Apps -- Options for Creating a Native App -- Choosing Your Native App Solution -- Web Applications -- The Rise of Web Apps -- Options for Creating a Web App -- Choosing Your Web App Solution -- Mobile Shortcuts -- But Do You NEED a Mobile App? -- Planning Your Mobile App -- First Things First: Native or Web -- Plan for Your Target Market -- Planning for a Successful Mobile App -- Planning for the Cost of Mobile Apps -- Preparing Your Strategy (Worksheet) -- Mobile Application Solutions -- Using SDKs for Native Apps -- Distributing to App Stores -- Using HTML5, CSS3, and JavaScript for Web Apps -- Using an HTML5 Framework to Create Apps -- Turning Your Web App into a Native App -- PhoneGap -- PhoneGap Build -- appMobi XDK -- HTML5: One Site to Rule Them All! -- Creating Mobile Shortcuts -- Mobile App Services Examples -- AppMakr -- Widgetbox -- iBuildApp -- Preparing Your App Assets -- Redirection Issues -- Monetizing Your Mobile App -- Promoting Your Mobile App -- Supporting, Tracking, and Testing Your Mobile App -- Endnotes -- QR Code Notes: Legend and Direct Links -- Mobile Application Resources -- Mobile App Stores -- Independent Mobile App Stores -- Mobile App Creation Services -- Finding App Developers -- Mobile App Development Tools and Resources -- HTML5 Mobile App Frameworks and Resources -- HTML5, CSS3, JavaScript Tutorials -- Mobile E-Commerce Solutions -- Mobile Coupon Services -- Mobile Ad Networks -- Mobile App Directories and Review Sites -- Mobile App Store Submission Links -- Mobile App Advertising Resources -- Mobile App Support Tools -- Mobile Testing Tools -- Mobile Analytics Tools -- Mobile Application Worksheets -- Mobile App Strategy Worksheet -- Mobile App Assets Preparation Worksheet.

Mobile Application Examples -- Mobile App Strategy Examples -- Mobile App Tool Examples -- 3. Mobile Marketing Tactics -- QR Codes -- Deciphering QR Codes -- Diversity of QR Codes -- Creating QR Codes -- Planning Your QR Code Campaign -- QR Code Examples -- Location-Based Marketing -- Location-Based Service Examples -- Creating a Location-Based Marketing Campaign -- Mobile Advertising Campaigns -- Google Adwords for Mobile -- Mobile App Advertising -- Custom Search Ads, Proximity, and Beyond -- Mobile Optimized Landing Pages -- Landing Page Examples -- SMS Marketing -- Social Media Diligence -- Mobile Trends to Watch Closely -- Augmented Reality -- Search Apps -- Near Field Communication -- On Becoming Context-Aware -- Endnotes -- QR Code Notes: Legend and Direct Links -- Other Mobile Resources -- QR Code Scanning Apps -- QR Code Tools -- QR Code Services -- QR Code Tutorials -- QR Code Branding Tutorials -- QR Code Software -- Location-Based Services -- Location-Based Marketing Solutions -- Location-Based Books and Articles -- PPC Ad Campaign Books and Articles -- SMS Marketing Resources -- Rich Media Ad Services -- Landing Page Best Practices Articles -- Mobile Optimized Landing Page Services -- Augmented Reality Apps and Resources -- Object Recognition Apps and Resources -- Near Field Communication Resources -- Social Media Optimization Resources -- Mobile Search Apps -- Organic Search Optimization Resources -- Other Mobile Tactics Worksheets -- QR Code Marketing Strategy -- Location-Based Marketing Strategy -- Other Mobile Examples -- QR Code Examples -- QR Code Tool Examples -- Conclusion -- Glossary of Terms -- Index -- About The Author.