Cover -- Title -- Copyright -- Contents -- FOREWORD -- ACKNOWLEDGMENTS -- INTRODUCTION -- 1. ACCOUNTING AND ECONOMICS: THEIR RELATION TO DECISION MAKING -- Accounting and Business Decisions -- Recognition of the need for a decision -- Assembly and organization of relevant information -- Managerial Economics in Business Decisions -- The principles of managerial economics -- A variety of cost concepts -- Economists' criticism of traditional accounting -- 2. GARDEN AND LANDSCAPE NURSERIES -- Some Generalizations -- Why cost accounting is not used -- A note on nursery cost accounting literature -- A Prescriptive Model for Nurseries -- Certainty model: plant mix decisions -- Certainty model: pricing decisions -- Certainty model: other decisions -- Cost considerations -- Significance of the present value approach -- Removal of simplifying assumptions -- Conclusions: Economics and Accounting in Nursery Decisions -- 3. RETAIL STORES -- Some Generalizations -- The Concept of Homeostasis and Retail Decision Making -- Historical Data as Estimates of Future Data -- Why historical data are used in some retail stores -- Accounting systems as sources of historical data -- The Merchandise Budget -- The merchandise budget defined -- The budget and the small retailer -- Effect on merchandising decisions -- Ad Hoc Analysis -- The Case Studies in Terms of Rational Decision Making -- Elements of a prescriptive model -- The case studies evaluated -- Implications for Practice -- 4. MANUFACTURING FIRMS -- Some Generalizations -- Product Diversification Decisions of Two Firms -- Investment Decisions of Two Firms -- Pricing Decisions of Four Firms -- Full costs rigidly used -- Full costs used with some flexibility -- Full costs with complete adjustment to competition -- Full costs not used -- Evaluation of the pricing practices -- Implications for Practice.

5. PRINTING FIRMS -- Some Generalizations -- Printing Industry Accounting Methods -- The production flow -- All-inclusive hour cost method -- Factory-hour cost method -- Hour costs and decision making -- Case Studies of the Role of Accounting in Decision Making -- A firm with specialized decision-making processes -- Two firms with less specialized decision-making processes -- Three firms with one-man decision makers -- Evaluation of the pricing practices in the cases -- Routinized Decision Making versus Ad Hoc Analysis -- Industry Comparisons -- Production characteristics -- Market characteristics -- Implications for Practice -- 6. CASE STUDIES OF INCREMENTAL ANALYSIS -- Decision One: Simple Incremental Analysis -- The analysis: incremental costs -- An alternative analysis: full costs -- The decision horizon -- Implications for accounting -- A note on marginal income analysis -- Decision Two: Complex Incremental Analysis -- Immediate action -- Long-range action -- The bases for the choice -- Evaluation -- The decision and its implications for accounting -- Selected Case Studies -- Conclusion -- 7. AN OVERVIEW OF INVESTMENT AND PRICING DECISIONS -- Investment Decisions of Small Firms -- Quantitative methods for ranking -- Method of analysis employed by some small firms -- The rationale for payback and rate of income -- Implications for accounting -- Pricing Decisions of Small Firms -- Cost-plus formulas and pricing decisions -- Implications for accounting -- 8. CONCLUSION -- The Assembly and Analysis of Relevant Information -- Rational decision-making models -- Accounting and decision-making models -- Special forms of incremental accounting -- Improvement of ad hoc analyses -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W.