Contents -- Introduction: The Universityof Minnesota's Main(e) Campus -- Part I. ORGANIZATIONAL ISSUES -- Ch01. Successful Organization of Complex Universities -- Ch02. Strategic Planning for Branch Campuses -- Ch03. Beginning a New Program on aBranch Campus of a State University -- Ch04. A Unique Identity for the Branch Campus -- Part II. INTERNAL ISSUES -- Ch05. The Pressure on Faculty Prestige andIts Multiphrenic Implications -- Ch06. Attracting and Retaining Students at a Campus of aMulticampus System: Engagement and Athletics -- Ch07. Branch Campus Growth through Student andFaculty Engagement in a Community College Setting -- Ch08. Nothing More Simple, Nothing More Complex:Outcomes Assessment at Branch Campuses -- Ch09. Anomaly of Mission: The Challenge of Being aLiberal Arts College in the Public Sector -- Part III. SYSTEM RELATIONS -- Ch10. Executive Strategies for Negotiating theRelationship between a Branch Campus and aMulticampus System Administrative Structure -- Ch11. Managing Campus/System Communications:The Model at Kent State -- Part IV. EXTERNAL RELATIONS -- Ch12. Sez Who . . . ? ExternalCommunications on Branch Campuses -- Ch13. Student Localism: Building Connections between theBranch Campus and Its Neighboring Community -- Ch14. "Put Money in Thy Purse":Fund-Raising at Public Branch Campuses -- Index -- About the Contributors.