Conjoint Analysis as an Instrument of Market Research Practice -- Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price -- Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data -- A Comparison of Conjoint Measurement with Self-Explicated Approaches -- Non-geometric Plackett-Burman Designs in Conjoint Analysis -- On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results -- Evolutionary Conjoint -- The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis -- A Multi-trait Multi-method Validity Test of Partworth Estimates -- Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods -- Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications -- Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design -- The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis -- Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages -- Latent Class Models for Conjoint Analysis -- A Generalized Normative Segmentation Methodology Employing Conjoint Analysis -- Dealing with Product Similarity in Conjoint Simulations -- Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling.