Cover -- Copyright -- Contents -- About the authors -- Acknowledgements -- Preface -- Foreword to "Water Communication" -- Main Results -- 1. Scope of Water Communication -- 1.1 Information and Communication Sciences, A Short Definition and Glossary -- 1.1.1 In Short -- 1.2 The International Recognition of Water Communication -- 1.2.1 The Role of the UN -- 1.2.2 The IWRM, A Paradigm Shift to Water Management -- 1.2.3 The Emergence of Research on Water Communication -- 1.2.4 In Summary -- 1.3 Heritage and Influences of Communication Sciences -- 1.3.1 The Heritage of Communication on the Environment, Sustainability and Resources -- 1.3.1.1 The Key Influence of Environmental Communication -- 1.3.1.2 Influence from Sustainable Development Communication -- 1.3.1.3 Other Natural Resources Communications -- 1.3.2 Other Main Heritages from Communication Sciences -- 1.3.2.1 Religious and Symbols: Water Social and Cultural Representations -- 1.3.2.2 Health Communication: From Public to Personal Perceptions -- 1.3.2.2.1 The importance of water quality and combat against waterborne diseases -- 1.3.2.2.2 Water security, emergencies and crisis communication -- 1.3.2.2.3 Drinking habits, nutrition and alimentation -- 1.3.2.2.4 Curative values to welfare and beauty -- 1.3.2.3 Communication for Development -- 1.3.2.4 Risk Communication -- 1.3.2.5 Right and Legal Aspects, Political Communication -- 1.3.2.6 Public Communication, Responsible Communication -- 1.3.2.7 Scientific Communication -- 1.3.2.8 Discourses on Cities -- 1.3.3 In Summary -- 2. History of Water Communication -- 2.1 From Thermal Cures to Tap Water: Health, Science and Risk Communication -- 2.2 From Infrastructures to Societies: Environmental, Development & Public Communication -- 2.3 From Water Right to Water Citizenship: Political, Legal & Responsible Communication -- 2.4 In Summary.

3. From Water Epistemology to Slogans -- 3.1 Water Epistemology -- 3.2 Water Linguistics -- 3.2.1 Chemical Resource -- 3.2.2 Natural Resource -- 3.2.3 Potable Resource -- 3.2.4 Accessed Water -- 3.3 Water Visual Identity -- 3.3.1 Water Symbols -- 3.3.2 Water Colours -- 3.3.3 Water Design -- 3.3.3.1 The Drop -- 3.3.3.2 The Wave, The Flow and The Vessel -- 3.3.3.3 The Circle/The Globe -- 3.3.3.4 The Human Being -- 3.3.3.5 The Cycle -- 3.3.4 Water Iconography -- 3.4 Water Slogans -- 3.4.1 Water is Life: A Common Good -- 3.4.2 Water for all: Water Access -- Sanitation for all: Decent Life -- 3.4.3 Dirty Water Kills Babies, Children and People: Water Quality -- 3.4.4 Every Drop Counts: Water Ethics -- 3.4.5 Water is a Human Right: Water Governance -- 3.4.6 Save Water: Water Scarcity -- 3.4.7 Water, The Blue Gold: Water Economy -- 4. Research Areas -- 4.1 Survey on Water Communication -- 4.2 Overview of Research Areas -- 4.2.1 Social Representations of Water -- 4.2.2 Water Discourses -- 4.2.3 Water Journalism -- 4.2.4 Knowledge Brokerage -- 4.2.5 Water Strategies and Campaigns -- 5. Overview of Main Senders -- 5.1 International Policy Players -- 5.1.1 The UN Galaxy -- 5.1.1.1 UN-Water -- 5.1.1.2 Other UN organisations -- 5.1.2 World Water Council -- 5.1.3 Funding agencies -- 5.1.4 The European Union -- 5.2 Inter-Water Actors -- 5.3 Research and Companies Players -- 5.4 Humanitarian Players -- 5.5 National, Regional, Local, and Cities Players -- 5.6 Water Personalities -- 5.7 Water Events -- 6. Inter-National Level Setting The Agenda -- 6.1 Heritage of International Water Conventions and Customs (805/1921-1972) -- 6.2 A Paradigm Shift, A Discourse for Globalisation (1974-1992) -- 6.3 Failure to Launch, The Inner Limits of Conceptual "Liquidity" (1992-2010/15) -- 6.4 Building International Topoi: Water and Women -- 7. Global Level: Framing Stories.

7.1 Media: A Complex Role to Bring Awareness -- 7.1.1 Mass Media & Opinion Leaders: Promoting Environmental Behaviours -- 7.1.2 Making the Unfamiliar Familiar - a Narrative by African Journalists who are Enhancing Water Awareness Through Social Media -- 7.1.3 Writing About Water: The Changing Face of Communication -- 7.2 Non-Profit: Simple Message, Similar Discourses -- 7.2.1 A Simple Message: Water Kills -- 7.2.2 Similar Discourses: Overview of Non-Profit Water Campaigns -- 8. National-Regional Level: Interfacing Communities -- 8.1 Interfacing Communities within the Water Sector, Internal Communication -- 8.1.1 Science-Policy Interfacing. The Experience of EU Funded Projects in Communicating Water Research and EU Water Policies -- 8.1.2 Research - Market, Can We Speed-Up the Knowledge Transfer Process? -- 8.1.3 Basin River, An Approach for Interfacing Stakeholders -- 8.2 Interfacing with the Public, the Role Played by Utilities -- 8.2.1 Awareness and Small Changes Make Great Differences -- 8.2.2 The Role of Social Media for Utilities -- 9. Local-Community Level: Raising Public Awareness -- 9.1 Evolving Our Relationship with Water -- 9.2 Children, Agents of Change, Children's Movement for Civic Awareness -- 9.3 Achieving MDGs at a Local Scale Means. Public Participation -- 9.4 Public Perceptions of Recycled Water and why they Matter a Lot! -- 10. Conclusion -- References -- Bibliography -- Glossary -- Index of Figures -- Index of Tables -- Index of Boxes -- Annex 1: Methodology -- Annex 2: International Water Chronology -- Annex 3: List of guides to communication campaigns on water and related topics -- Annex 4: List of "water campaigns".