Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- Chapter 1 Visual aids and verbal skills -- Physicians make great use of visual aids -- Better to show empathy, not sympathy -- Implants are worth more than replacing missing teeth -- Everything begins with asking the right questions -- The power of visual aids -- You could learn a lesson from my contractor -- Your patients aren't broke, but your delivery may be broken -- Verbal skills -- Work out the financials -- Dental implant models -- Elevator pitch -- Could it be that your case presentation just sucks? -- Implant animations -- Leveraging your auxiliary staff for animation demos -- Summary -- Chapter 2 Patient education seminars -- Lasik eye surgery education seminars -- Using patient education seminars to attract dental implant patients -- Seminar location -- Office environment -- Refreshments -- The presentation -- Staff introduction -- Dentist's introduction -- Who's in your audience and why did they show up? -- The body of your presentation -- Topics of discussion -- Include statistical data -- What is a dental implant? -- Speaking to the interests of the denture wearer -- Colorful images and animations -- Using implant animations adds a visual element -- Before-and-after images -- Live patient testimonials -- Presentation conclusion -- The postpresentation process -- Survey the attendees -- Office tour -- Advertising your patient education seminars -- Postcards to promote seminars to your patient base -- Radio advertising -- Print media -- Summary -- Chapter 3 Partnering with physicians for dental implants -- A physician's endorsement of you could be priceless -- Speak in a language the physician understands -- Unconventional methods can lead to extraordinary results -- Targeting endocrinologists and orthopedic surgeons for patient referrals.

Targeting the gastroenterologist doctors -- Targeting otolaryngologists (aka ENT doctors) -- Targeting plastic surgeons for patient referrals -- Targeting obstetrician and gynecologists (OB/GYN) -- Other healthcare providers to target -- Keep your expectations realistic -- Physicians need dental implants too -- Comarketing efforts -- Summary -- Chapter 4 Marketing full-arch implant dentistry in your practice -- Tissue-borne dentures: The short-term solution -- Targeting your denture wearers first -- Face-to-face with the denture patient -- Immediate load/immediate function -- Targeting removable partial denture and fixed partial denture patients for immediate load -- Presenting the treatment plan for immediate load -- The failing partial-denture: Post-op examination discussion -- Consultation with the immediate-load candidate -- Making financial arrangements -- Establish goals for immediate-load production -- Summary -- Chapter 5 Implant marketing for the surgical specialist -- Who moved my implant? -- Meeting the needs of restorative doctor -- Provide restorative parts -- Superior professional and patient communications/correspondences -- Sharing case reports with restorative doctors -- Edentulous patient implant study group -- Edentulous study group members must submit cases -- Two must-have members in any edentulous study group -- The edentulous study group's costs and continuing education credits -- The edentulous study group membership tuition -- Formal invitation and sales tool -- Duration and frequency of edentulous meetings -- Target your top two to five referral sources' patient base -- Focus on your top 20% referral sources -- Take responsibility for all associated costs and logistics -- Patients and professionals are used to direct to consumer advertising -- You too should go direct to consumer -- Strategies for going direct to consumer.

Patient education seminars are a powerful tool for specialists -- Using an ad agency for your advertising -- The prosthodontist specialty -- Process of reciprocation -- Prosthetically driven implant white papers -- Role of an implant coordinator -- Expand your geographical range -- Reducing clinical limitations is crucial -- Immediate anterior provisional -- Immediate-occlusal loading -- Bone regeneration -- Soft tissue regeneration -- Complications in implant dentistry -- Fully guided surgery -- Summary -- Chapter 6 Database marketing -- Automate your data entry as much as possible -- Querying your removable partial-denture patients for in-depth insight -- Collecting the right data through patient surveys is crucial -- How you structure your survey is important -- SurveyMonkey.com: Use it! -- Tailor your marketing efforts to match your research findings -- Automate your marketing correspondence -- Define your missing teeth demographics -- The numbers don't lie -- Build rapport year-round -- Target each demographic in your database for implants -- Reactivate your inactive patients -- Drop your buckets where you are -- Summary -- Chapter 7 Internet presence -- Website -- Implant content -- Search engine optimization -- Blog -- YouTube -- Video type #1: Testimonial videos -- Video type #2: Treatment/education videos -- Google Adwords -- Landing page (or squeeze page) -- Social media -- LinkedIn -- Facebook -- Twitter -- Instagram -- Rating sites -- Summary -- Works cited -- Index -- EULA.