Table of Contents -- General Introduction: The Influence of Stereotyping on Consumer Behavior - Michael B. Hinner 17 -- A Contemporary Conceptualization of Ethnocentrism - James W. Neuliep 47 -- Business Goals and Corporate Governance - Geert Hofstede 63 -- A Case Study in Intercultural Management Communication: Icelandic Managers and French, Spanish, and Indian Employees - Erla S. Kirstjánsdóttir and Judith N. Martin 81 -- Managing Diversity in Higher Education in Response to Internationalization and Globalization: Implications for University Leaders - Ming-Yi Wu 121 -- Performance Appraisal in Hong Kong Subsidiaries versus Their U.S. Parent Companies: Culture, Communication, and Appraisal Effectiveness - Vivian C. Sheer and Guo-Ming Chen 137 -- Updating Face Negotiation in Cross-Cultural Conflict through Examining Multilevel Influences on Culture - Yea-Wen Chen, Courtney Fletcher, and John Oetzel 159 -- Navigating Silences in International Business Contexts - Kris Acheson 187 -- The Cultural Antecedents to Japanese and U.S. Negotiation Styles - Edwin R. Mc Daniel 221 -- The Great Cultural Divide in International Business Communication: High and Low Context Communication - Tadasu Todd Imahori 245 -- (Re)constructions of the Self & Others: Peeling Back Layers of Identity, Context, and Power in Intercultural Tourism Interactions - Sundae R. Bean 267 -- Testing Key Hypotheses about U.S. Hispanic Consumer Behavior: Marketing-Assumptions or Reality? - Carlos Valdez, Felipe Korzenny, and Holly McGavock 317 -- Traditional Chinese Value Orientations: Contemporary Manifestations of Indigenous Constructs - Ling Chen 341 -- Cultural Ideals in Chinese Malaysians' Discourse of Dissatisfaction - Ee Lin Lee and Bradford J. Hall 365.

Taiwan's TV Facing Transnational Media: The Battle between Indigenous Culture and Global Hybrid Culture - Junhao Hong and Ho-Chun Li 391 -- Effect of Culture-Congruent Visuals on Affect, Perception, and Purchase Intention - A Comparison of U.S. and Chinese Viewers - Shuhua Zhou, Jie Xu, Yinjiao Ye, and Peiqin Zhou 425 -- Communication Technology as an Extension of the Self in the U.S. and Germany: A Cross-Cultural Study Linking People's Associations with Technology to Their Symbolic Proximity with Others - Arun Vishwanath and Hao Chen 447 -- Listener as Producer: Minga Perú's Intercultural Radio Educative Project in the Peruvian Amazon - Lucia Durá, Arvind Singhal, and Eliana Elias 481 -- Factors Contributing to Cross-Cultural Adaptation of Mainland Students in Hong Kong: Testing a Dynamic Model - Juana Du 503 -- Intercultural Adjustment Training: A Proposed Model and Sample Application Tool - Hiromi Motozuka and Stella Ting-Toomey 527 -- Intercultural Personhood: Globalization and a Way of Thinking - Young Yun Kim 563.