Cover -- Preface -- Contents -- Chapter 1. Business Environment -- 1.1 Introduction -- 1.2 Definition of Business -- 1.3 Characteristics of Business -- 1.4 Components of Business -- 1.5 Objectives of a Business -- 1.6 Characteristics of Business Environment -- 1.7 Environmental Influences on Business -- 1.8 Environmental Analysis -- 1.9 Components of Business Environment -- 1.10 Relationship between Organisation and its Environment -- 1.11 Internal Analysis of the Organisation/Company -- 1.12 The Value of Systematic Internal Assessment -- 1.13 Identification of Strategic Factors -- 1.14 Evaluation of Strategic Internal Factors -- 1.15 External Environment -- 1.16 Economic Environment -- 1.17 Political-Legal Environment -- 1.18 Socio-Cultural Environment -- 1.19 Demographic Environment -- 1.20 Natural Environment -- 1.21 Technological Environment -- 1.22 Global Environment -- 1.23 Strategic Response to the Environment -- 1.24 Competitive Environment -- 1.25 Competitive Advantage -- Chapter 2. Business Policy and Strategic Management -- 2.1 Introduction -- 2.2 Business Policy as a Discipline -- 2.3 Importance of Business Policy -- 2.4 Classification of Business Policy -- 2.5 Definition of Strategy -- 2.6 Generic Strategic Alternatives -- 2.7 The Dynamics of Competitive Strategy -- 2.8 Meaning of Strategic Management -- 2.9 Dimensions of Strategic Decisions -- 2.10 Tasks in Strategic Management -- 2.11 Strategic Management Model -- 2.12 Vision, Mission and Objectives -- 2.13 The Need for Explicit Mission of Organisation -- 2.14 Defining Organisation Mission -- Chapter 3. Strategic Analysis -- 3.1 Introduction -- 3.2 Strategic Analysis -- 3.3 Issues for Consider for Strategic Analysis -- 3.4 Situational Analysis -- 3.5 The Methods of Industry and Competitive Analysis -- 3.6 Strategic Groups -- 3.7 Key Factors for Competitive Success.

3.8 SWOT Analysis -- 3.9 TOWS Matrix Analysis -- 3.10 Portfolio Analyses -- 3.11 Strategic Business Units -- 3.12 Stages in Product/Market Evolution or Product Life Cycle -- 3.13 BCG Matrix -- 3.14 ADL Matrix -- 3.15 The General Electric Model -- Chapter 4. Strategic Planning -- 4.1 Corporate Strategy -- 4.2 The Stages of Corporate Strategy Formulation-Implementation Process -- 4.3 Strategic Alternatives -- 4.4 Cost Leadership Strategies -- 4.5 Differentiation Strategy -- 4.6 Focus Strategy -- 4.7 Characteristics and Scope of Various Grand Strategies -- 4.8 Diversification -- 4.9 Retrenchment, Divestment and Liquidation Strategy -- 4.10 Turnaround Strategy -- 4.11 The Causes of Corporate Decline -- 4.12 Divestment/Cutback Strategy -- Chapter 5. Formulation of Functional Strategy -- 5.1 Introduction -- 5.2 Marketing Strategy Formulation -- 5.3 Developing the Marketing Mix -- 5.4 Dealing with the Marketing Environment -- 5.5 Marketing Strategy Techniques -- 5.6 Financial Strategy Formulation -- 5.7 Production Strategy Formulation -- 5.8 Logistics Strategy -- 5.9 Research and Development Strategy -- 5.10 Human Resource Strategy -- Chapter 6. Strategy Implementation and Control -- 6.1 Introduction -- 6.2 Inter Relationships between Formulation and Implementation -- 6.3 Issues in Strategy Implementation -- 6.4 Organisation and Strategy Implementation -- 6.5 Implementing Strategic Change: Steps in the Changing Process -- 6.6 Vertical Differentiation -- 6.7 Horizontal Differentiation -- 6.8 Strategic Business Units -- 6.9 Matrix Organizational Structure -- 6.10 Integration and Integrating Mechanisms -- 6.11 Multidomestic Strategy and Structure -- 6.12 Global Organisational Structure -- 6.13 Strategic Business Units and Core Competence -- 6.14 The Value Chain -- 6.15 Matching Structure and Control at the Corporate Level -- 6.16 Strategic Leaders.

6.17 Operational Control Systems -- 6.18 Strategic Reward System -- Chapter 7. Reaching the Strategic Edge -- 7.1 Introduction -- 7.2 Business Process Reengineering -- 7.3 Benchmarking -- 7.4 Total Quality Management -- 7.5 Six Sigma and Management -- 7.6 Importance of Six Sigma in Organization -- Chapter 8. Contemporary Strategic Issues -- 8.1 Introduction -- 8.2 Strategies for Internet Economy -- 8.3 Strategy Shaping Characteristics of the E-Commerce Environment -- 8.4 Strategic Management in Non Profit and Government Organization.