Small business clustering technologies applications in marketing, management, IT and economics
Title:
Small business clustering technologies applications in marketing, management, IT and economics
Author:
Hodgkinson, Ann.
ISBN:
9781599041285
Publication Information:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2007.
Physical Description:
electronic texts (xx, 332 p. : ill.) : digital files.
Contents:
Small Business Clustering Across Disciplines / Ann Hodgkinson -- Leveraging the Benefits of Business Clusters: A Branding and Stakeholder Management Framework / Bill Merrilees, Dale Miller, Carmel Herington -- Small and Medium Enterprise Clusters: Marketing and Communication Management / Paola Falcone -- Italian Industrial Districts: Nature, Structure, and Value Creation / Paola Falcone -- Industry Clusters in Peripheral Regions: A Biotechnology Case Study / Philip Rosson, Carolan McLarney -- Cluster Development: Issues, Progress and Key Success Factors / Alev M. Efendioglu -- Regional Clusters: Classification and Overlap of Wine and Tourism Microclusters / Pamela McRae-Williams -- From Networks to Clusters and Back Again: A Decade of Unsatisfied Policy Aspiration in New Zealand / Martin Perry -- The Analysis of Tourism Cluster Development of Istanbul: A Longitudinal Study in Sultanahmet District (Old Town) / Aslihan Nasir, Melih Bulu, Hakki Eraslan -- Uppsala BIO The Life Science Initiative: Experiences of and Reflections on Starting a Regional Competitiveness Initiative / Robin Teigland, Daniel Hallencreutz, Per Lundequist -- Clustering, Collaborative Networks and Collaborative Commerce in Small and Medium Enterprises / Michelle Rowe, Janice Burn -- The Role of Small Business Strategic Alliances in Small/Medium Enterprises (SMEs) / Robert MacGregor, Lejla Vrazalic -- E-Business Standardization in the Automotive Sector: Role and Situation of SMEs / Martina Gerst, Kai Jakobs -- Conclusion / Ann Hodgkinson, Robert MacGregor.
Abstract:
This book examines the development and role of small business clusters from a variety of disciplines--economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines, the book proves that there is an approach suggesting that cluster analysis is truly interdisciplinary. It brings together perspectives on small business clusters from a range of disciplines and countries, highlights the commonalities in the literature, and gives a range of case studies illustrating the variety of clusters throughout the world.
Added Corporate Author:
Electronic Access:
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59904-126-1