Praise for The Marketing Manifesto -- Contents -- Foreword -- Acknowledgements -- Introduction -- Indeed, it should additionally be an agent for YOU -- Reality does not have to be complex -- 01 The future of marketing -- Main principle -- Underpinning contradiction and beliefs to confront -- Testing assumptions -- Core conflict -- Reflection and action -- Take brave steps -- 02 What the hell is a marketer? -- Main principle -- Underpinning contradiction and beliefs to confront -- Testing assumptions -- Core conflict -- Reflection and action -- Take brave steps -- 03 Marketing Futurecast® -- Main principle -- Underpinning contradiction and beliefs to confront -- Testing assumptions -- Core conflict -- Take brave steps -- 04 Marketing recruitment and resourcing -- Main principle -- Underpinning contradiction and beliefs to confront -- Testing assumptions -- Core conflict -- Reflection and action -- Take brave steps -- 05 Marketing, finance and accountants unite! -- Main principle -- Underpinning contradiction and beliefs to confront -- Testing assumptions -- Core conflict -- Reflection and action -- Take brave steps -- 06 Are we really customer or market centric? -- Main principle -- Underpinning contradiction and beliefs to confront -- Testing assumptions -- Core conflict -- Reflection and action -- Take brave steps -- 07 Marketing misanthropy -- Main principle -- Underpinning contradiction and beliefs to confront -- Testing assumptions -- Core conflict -- Reflection and action -- Take brave steps -- 08 The problem with marketing… is the repugnant word! -- Main principle -- Underpinning contradiction and beliefs to confront -- Testing assumptions -- Core conflict -- Reflection and action -- Take brave steps -- 09 The marketing and sales standards -- Main principle -- Underpinning contradiction and beliefs to confront.

Testing assumptions -- Core conflict -- Reflection and action -- Take brave steps -- 10 Re-humanization: humanity strikes back! -- Main principle -- Underpinning contradiction and beliefs to confront -- Testing assumptions -- Core conflict -- Reflection and action -- Take brave steps -- 11 Digital fortress: permission-based marketing -- Main principle -- Underpinning contradiction and beliefs to confront -- Testing assumptions -- Core conflict -- Reflection and action -- Take brave steps -- 12 Preparing, predicting and performing campaigns -- Main principle -- Underpinning contradiction and beliefs to confront -- Testing assumptions -- Core conflict -- Reflection and action -- Take brave steps -- 13 Integrating marketing into an invigorated corporate governance -- Main principle -- Underpinning contradiction and beliefs to confront -- Testing assumptions -- Core conflict -- Reflection and action -- Take brave steps -- 14 Corporate mergers, acquisitions and turnarounds (CMAT): where the hell is marketing? -- Main principle -- Underpinning contradiction and beliefs to confront -- Testing assumptions -- Core conflict -- Reflections and action -- Take brave steps -- 15 Marketing leadership: it is time to step up to the mark -- Main principle -- Underpinning contradiction and beliefs to confront -- Testing assumptions -- Core conflict -- Reflection and action -- Final Thoughts -- ACTION -- Where do we go from here? -- Appendices -- Global Marketing Network -- About Global Marketing Network -- Book Partner-Sponsor -- Partners and Resources -- Corporate Conversations with David Hood -- Working with Core Conflicts -- Worksheets -- INDEX.