Contents -- Abstracts and keywords -- Guest editorial -- List of reviewers -- Market-oriented value creation in service firms -- Market orientation in service -- Market orientation and social services in private non-profit organisations -- Culture and leadership in market-oriented service organisations -- How does market orientation contribute to service firm performance? -- Market-oriented behavior -- Antecedents of international performance -- Redefining market orientation from a relationship perspective -- Market orientation and incumbent performance in dynamic markets -- Market orientation and business performance -- Book review -- About the authors.