Elevate: The Three Disciplines of Advanced Strategic Thinking -- Copyright -- Contents -- Introduction -- Elevate -- Importance of Strategy -- Top 10 Strategy Challenges -- GOST Framework -- Strategy Defined -- Thinking Strategically -- 1,000-Foot View -- Discipline #1: Coalesce -- Patterns in Strategy -- Systems -- Platforms -- Business Model -- Phase I of the Business Model: Value Creation -- Phase II of the Business Model: Value Delivery -- Phase III of the Business Model: Value Capture -- Profitable Growth -- Strategy and Innovation -- Types of Innovation -- Product Leadership Zone-Innovation Types -- Customer Intimacy Zone-Innovation Types -- Operational Excellence Zone-Innovation Types -- Category Renewal Zone-Innovation Types -- 1,000-Foot View -- Discipline #2: Compete -- Competitive Condition -- Leader -- Challenger -- Spectator -- Competitive Advantage -- Competitive Intelligence -- Trade-Off Zone -- Indirect Competition -- Intangible Competition -- 1,000-Foot View -- Discipline #3: Champion -- Using Time Strategically -- Time Trade-Off Techniques -- Influencing Strategy Commitment -- Increasing Buy-In with Social Proof -- Strategic Behavior -- Practicing Strategic Thinking -- Practice Principle #1: Begin with the Goal -- Practice Principle #2: Break the Whole into Pieces -- Practice Principle #3: Correct with a Solution -- Developing Strategy Habits -- Strategy Conversations -- The Power of Story -- Creating a Strategy Story -- 1,000-Foot View -- Conclusion -- When to Change Strategy -- Fire Prevention -- Tactical Evaluation Matrix -- Strategy Launch Review -- Strategy Scaffold -- Strategic I Am -- 1,000-Foot View -- Notes -- Index -- Acknowledgments -- About the Author.