Global mobile commerce strategies, implementation and case studies
Title:
Global mobile commerce strategies, implementation and case studies
Author:
Huang, Wayne, 1964-
ISBN:
9781599045603
9781599045580
Publication Information:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2008.
Physical Description:
electronic texts (xxiii, 432 p. : ill., map) : digital files.
Contents:
1. From mobility to true nomadicity and ubiquity / Erkki Patokorpi -- 2. The future of M-commerce / David C. Yen -- 3. M-commerce payment systems / Valli Kumari Vatsavayi, Ravi Mukkamala -- 4. Policy-based security for M-commerce networks / Wassim Itani -- 5. Global M-logistics in North America, Europe, and Asia / Frank Teuteberg -- 6. Strategy aligned process selection for mobile customer services / Ragnar Schierholz -- 7. Exploring mobile service business opportunities from a customer-centric perspective / Minna Pura -- 8. Exploring the use of mobile data services in Europe / Ioanna D. Constantiou -- 9. The design of mobile television in Europe / Pieter Ballon --10. Mobile business process reengineering / Dieter Hertweck, Asarnusch Rashid --11. Mobile Automotive Cooperative Services (MACS) / Holger Hoffman -- 12. Cross-cultural consumer perceptions of advertising via mobile devices / Parissa Haghirian, Maria Madlberger -- 13. Current status of mobile wireless technology and digital multimedia broadcasting / J. P. Shim, Kyungmo Ahn, Julie M. Shim -- 14. Understanding the organisational impact and perceived benefits of Bluetooth-enabled personal digital assistants in restaurants / Eusebio Scornavacca -- 15. M-Commerce market development scenarios in Korea / Seung Baek --16. Strategies of mobile value-added services in Korea / Jin Ki Kim, Heasun Chun -- 17. Individual telecommunications tariffs in Chinese communities / H. Chen --
18. M-commerce in the U.S. and China retail industry / Astrid M. Oddershede, Rolando A. Carrasco -- 19. Perception of mobile technology provision in health service / Astrid M. Oddershede, Rolando A. Carrasco -- 20. The implementation of Wi-Fi technology in higher education in the United States / Xubin Cao, Eric Y. Lu, Hongyan Ma.
Abstract:
"This book provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. It will prove to be a valuable reference to drive the current and future activities of academic researchers and practitioners alike"--Provided by publisher.
Added Corporate Author:
Electronic Access:
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59904-558-0