Business in the Cloud: WHAT EVERY BUSINESS NEEDS TO KNOW ABOUT CLOUD COMPUTING -- Contents -- Preface -- Acknowledgments -- Chapter 1: The Evolution and Future of Corporate Business Structures -- Example of a New Corporate Organization Structure -- Model of a Responsive Organization -- A Cybernetic Economy -- Cybernetics Is about Control and Communication -- Profit Potential of Self-Adjusting Feedback Loops -- Viable Systems Model: A Framework for Business Agility -- A Cloud-Based Model for Business Organizations -- Notes -- Chapter 2: The New Economics of Business -- Moving to a Variable Cost Operating Model -- Information Technology Finally Becomes a Utility -- Variable Cost IT Operations Enable Business Agility -- A Combination of Technologies Creates Cloud Computing -- Implications of the Transition to Cloud Computing -- Notes -- Chapter 3: Key Technologies Used in Cloud Computing -- Cloud Computing Defined -- Software-as-a-Service -- Server Virtualization -- Service-Oriented Architecture -- Open Source Software -- Web Development and Mashups -- Blending It All Together -- Notes -- Chapter 4: Data Security and Service Reliability -- Will Your Cloud Service Provider Be Here Next Year? -- What to Look for in a Good Service Provider -- Elements of Good Data Security Policy -- Cyber Threats and Perimeter Security in Cloud Computing -- Encryption: The Next Frontier of Data Security -- Contracts, Service-Level Agreements, and Guarantees -- Negotiating Service and Pricing -- Performance Penalties and Restitution Clauses -- Notes -- Chapter 5: Moving to the Cloud: When and Where -- A Business Strategy Based on Agility -- Using the Cloud for Business Advantage -- Business Applications with the Greatest Potential -- Risk Considerations with the Cloud -- Cloud Cost Considerations -- Case Study: Selling ''Designer Chocolates'' -- Notes.

Chapter 6: The Transition from Managing Technology to Managing Business Processes -- The Fixed Cost of Maintaining Large Data Centers Is Being Challenged -- Public, Private, and Hybrid Clouds -- Issues to Consider with Private Clouds -- The Cloud Is a Platform for Managing Business Processes -- Automate Routine Processes and Focus People on Handling Exceptions -- Four Technologies that Enable Responsive Business Processes -- Notes -- Chapter 7: The New Role of Information Technology -- Is Traditional IT Irrelevant? -- A Tumultuous Ride for the Chief Information Officer -- The End of IT as We Know It -- Changes in IT and Business Unit Staffing -- Evolution of the Traditional Corporate IT Department -- Agile IT Professionals Using Cloud Technology Will be Embedded in Business Operating Units -- Cloud Computing Separates Data Center Operations from System Development -- Do We Need Enterprise Technology Architects or Business Architects? -- Companies Are Investing in New Business Process Design -- A Renewed Focus on Using Technology for Profit and Competitive Advantage -- Notes -- Chapter 8: Five Profit Enablers Driving Business to the Cloud -- Harvard Medical School -- Golden Gate University -- Silicon Valley Education Foundation -- Beachbody.com -- Five Profit Enablers Driving Business to the Cloud . . . and Away from Corporate Data Centers -- Notes -- Chapter 9: The Business Impact of Cloud Computing -- New Economic Engines for Growth -- Time to Get Agile and Reinvent Traditional Business Operations -- Get Ready, Get Set, Go: Success in a Real-Time Economy -- Interconnected, Adaptable, and Specialized -- Collaboration Is Now More Profitable than Control -- Necessity Makes Radical the New Normal -- The Recovering Complexaholic -- Notes -- Chapter 10: Global Implications of the Cloud -- Real-Time Global Collaboration -- Serious Games.

Cloud-Based Collaboration Enables a New Way of Working: The Dynamics of Swarming -- Real-Time Visibility Could Make Us a Whole Lot Smarter -- New Realities and New Opportunities -- Notes -- About the Authors -- Index.