Ubiquitous commerce for creating the personalized marketplace concepts for next generation adoption
Title:
Ubiquitous commerce for creating the personalized marketplace concepts for next generation adoption
Author:
Cho, Vincent, 1963-
ISBN:
9781605663791
Publication Information:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
Physical Description:
electronic texts (xvi, 306 p. : ill.) : digital files.
Contents:
Constructing a Model of the Adoption of New Technologies of U-Commerce / Humphry Hung, Vincent Cho, Y. H. Wong -- Service-Level Roaming: A New Virtual Home Environment Concept / Giovanni Frattini ... [et al.] -- Planning for the Introduction of Mobile Applications to Support the Sales Force: A Value-Based Approach / Chihab BenMoussa -- Virtual Economy and Consumer: How do Consumers Perceive and use Virtual Currency in Web 2.0 Communities? / Dong Hee Shin -- U-Commerce in the Financial Marketspace / Alexander Y. Yap -- Context Related Software Under Ubiquitous Computing / N. Raghavendra Rao -- Developing a Software Agent for Establishing a Convenient Customer-Driven Group-Buying Mechanism / Toly Chen ... [et al.] -- How Research can Help to Create Commercially Successful Ubiquitous Services / Teea Palo ... [et al.] -- Framework for Proximity Aware Mobile Services / Jon T.S. Quah, V. Jain -- A Study of the Relationship between PEOU and PU in Technology Acceptance in E-Learning / Vincent Cho, Humphry Hung -- Data Quality on the Internet / Vincent Cho -- "Don't Think but Look": The Practice of the UDRP Manifests that it is Procedurally Unfair / Konstantinos Komaitis -- South Korea: Vision of a Ubiquitous Network World / Jounghae Bang, Inyoung Choi -- Key Issues in Mobile Marketing: Permission and Acceptance / Stuart J. Barnes, Eusebio Scornavacca -- Accessing Learning Content in a Mobile System: Does Mobile Mean Always Connected? / Anna Trifonova --
Leveraging Pervasive and Ubiquitous Service Computing / Zhijun Zhang -- Trust Models for Ubiquitous Mobile Systems / Mike Burmester -- Evolving Information Ecologies: The Appropriation of New Media in Organizations / Hanne Westh Nicolajsen, Jørgen P. Bansler.
Abstract:
Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. This book provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. Chapters by leading international experts offer in-depth descriptions of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.
Added Corporate Author:
Electronic Access:
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-378-4