Histories of user-generated content: between formal and informal media economies / Ramon Lobato, Julian Thomas and Dan Hunter -- Competing myths of informal economies / Megan Richardson and Jake Goldenfein -- Start with the household / John Quiggin -- Amateur digital content and proportional commerce / Steven Hetcher -- Youtube and the formalisation of amateur media / Jean Burgess -- The relationship between user-generated content and commerce / Kimberlee Weatherall -- The manufacture of 'authentic' buzz and the legal relations of masterchef / Kathy Bowrey -- Harry Potter and the transformation wand : fair use, canonicity and fan activity / David Tan -- The simulation of 'authentic' buzz : T-mobile and the flash mob dance / Marc Trabsky -- Prestige and professionalisation at the margins of the journalistic field : the case of music writers / Ramon lobato and Lawson Fletcher -- Swedish subtitling strike called off! : fan-to-fan piracy, translation, and the primacy of authorisation / Eva Hemmungs Wirtén -- Have amateur media enhanced the possibilities for good media work? / David Hesmondhalgh -- Minecraft as web 2.0 : amateur creativity and digital games / Greg Lastowka -- Cosplay, creativity and immaterial labours of love / Melissa de Zwart -- Web zero: the amateur and the indie game developer / Christian McCrea -- Anonymous speech on the internet / Brian Murchison -- The privacy interest in anonymous blogging / Lisa Austin -- 'privacy' of social networking texts / Megan Richardson and Julian Thomas.