This special issue on Building Trust in Financial Services is a collaboration between the International Journal of Bank Marketing and the Consortium for Trustworthy Organizations at Fordham University to bring relevant scholarly insights to the challenges that financial services firms face in managing complex stakeholder trust relations. This special issue extends scholarly research in financial service marketing in understanding the broader stakeholders, the role of regulation, the unique importance of trust and the direct and indirect effects that aspects of trustworthiness have on customers. The papers in this issue will also help practitioners understand how trust is built or destroyed, how trust impacts customers and the need for collaboration across industry and regulatory agents to restore trust.