Table of Contents -- Introduction -- Winter -- Winter's Incubation -- The Creative Process in Winter -- Greater Purpose - The Soul of Your Business -- Values - The Heart of Your Business -- Secrets and Surprises -- Dreaming Your Business Awake -- Goals to Grow By -- Patience -- Important Observations in Winter -- Creating the Structure - A Business Map -- Financials -- Exit Strategy -- Personal Environments - An Introduction -- Business and the Alchemy of Self -- Listening 101 -- Comfort Zones -- God and the Devil Live Here -- Reflecting on the Season -- Spring -- Spring's Creation -- Rebirth -- Creativity in Spring -- Action -- Actions, Emotions, Procrastination, and the Big Picture -- Designing Your Business -- Respect -- Money and Meaning -- Money and Creativity -- Money and Fear -- Money and Power -- Principles of Organic Marketing -- The Benefits of Basic Needs -- Southern Exposure -- Why the Shame in Marketing? -- Owning Your Craft -- If Wishes Were Horses -- When Opportunity Knocks, Do I Have to Answer? -- Sun Worship -- Summer -- Summer's Abundance -- Abundance -- Creativity -- Communication -- Consciousness -- Momentum -- Connecting and Collaborating -- Help Is Virtually Around the Corner -- How to Collaborate in Business with Anyone -- Winning - The Highs and Lows -- Control -- Grounded in Gratitude -- Giving -- Autumn -- Autumn's Economy -- Personal Environments -- Conscious Economics -- Beliefs - Our Dirty Little Secret -- Your Health -- Compassion -- Discipline -- Service -- Freedom -- Afterword -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- L -- M -- N -- P -- R -- S -- U -- V -- W.