Web portals the new gateways to Internet information and services
Title:
Web portals the new gateways to Internet information and services
Author:
Tatnall, Arthur.
ISBN:
9781591404408
Publication Information:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2005.
Physical Description:
electronic texts (xii, 364 p. : ill.) : digital files.
Contents:
I. Portals, portals everywhere / Arthur Tatnall -- II. On portals / Wita Wojtkowski, Marshall Major -- III. Portal combat revisited / John Gallaugher, Charles Downing -- IV. Competitive dynamics of general portals / Sandra Sieber, Josep Valor-Sabatier -- V. Portals-gateways for marketing / Ian Michael -- VI. Designing e-commerce portal for an enterprise- a framework / Sushil Sharma, Jatinder Gupta -- VII. Portals in large enterprises / Ian Searle -- VIII. Employee portals / Andrew Stein, Paul Hawking -- IX. A flexible evaluation framework for web portals based on multi-criteria analysis / Demetrios Sampson, Nikos Manouselis -- X. Web portals in government service / Tony Aitkenhead -- XI. Building new systems for decision support in education / Christopher Thorn -- XII. Educational portals / Marko Bajec -- XIII. Intelligent portals for supporting medical information needs / Jane Moon, Frada Burstein -- XIV. Portal services for older Australians / Jerzy Lepa -- XV. Functioning portal interfaces to support knowledge enabling / Jan Soutar, Beverley Lloyd-Walker -- XVI. Developing a portal to build a business community / Alex Pliaskin, Arthur Tatnall.
Abstract:
A web portal is a special web site designed to act as a gateway giving convenient access to other related sites. This book investigates the various types of portals and describes how they can be used in business applications. After considering the nature of portals, the book describes the first general portals like Yahoo, and how they came into being. Portals are used in businesses of all types and sizes and this book discusses how portals can be used in large business corporations as well as small to medium enterprises. Web portals have increasing importance to marketers as, by their nature, they retain their users who must return to them frequently. They also provide a useful means of making information and knowledge readily available in a convenient form to authorised users. This book covers a wide range of issues relating to the use of portals in business.
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Electronic Access:
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59140-438-5