Evolving Genres in Web-mediated Communication.
Title:
Evolving Genres in Web-mediated Communication.
Author:
Campagna, Sandra.
ISBN:
9783035104363
Personal Author:
Physical Description:
1 online resource (352 pages)
Series:
Linguistic Insights ; v.140
Linguistic Insights
Contents:
Cover -- Contents -- SANDRA CAMPAGNA/GIULIANA GARZONE/CORNELIA ILIE/ELIZABETH ROWLEY-JOLIVET - Introduction 9 -- Web 1.0 -- PAOLA CATENACCIOA - Genre-Theory Approach to the Website: Some Preliminary Considerations 27 -- ALESSANDRA VICENTINI - Institutional Healthcare E-Brochures and Multilingualism Issuesin the Recent Immigration Era in Italy (2007-2010) 53 -- BETTINA MOTTURA - The Chinese Government Exploring Genresfor Web-mediated Communication 77 -- CHIARA DEGANO - Argumentative Genres on the Web: The Case of Two NGOs' Campaigns 97 -- Web 2.0 -- ELIZABETH ROWLEY-JOLIVET - Open Science and the Re-purposing of Genre: An Analysis of Web-mediated Laboratory Protocols 127 -- MARISTELLA GATTO - Centrifugal and Centripetal Forces in Web 2.0 Genres. The Case of Wikipedia 151 -- ENRICO GRAZZI - The Web as a Participatory Environment: Social Networksand 'Memes' from a Teacher's Perspective 175 -- ELISA CORINO/CRISTINA ONESTI - Agreement and Disagreement in Newsgroup Interaction 197 -- Exploring the Blogosphere -- GIULIANA GARZONE - Where Do Web Genres Come from? The Case of Blogs 217 -- SANDRA CAMPAGNA - Antagonizing the Editor: Speech-styles Variationin The Economist Reader Comments 243 -- MALGORZATA SOKÓL - Metadiscourse and the Construction of the Author's Voicesin the Blogosphere: Academic Weblogsas a Form of Self-promotion 265 -- GIORGIA RIBONI - Twittering Away: Whole Foods Market and Conversational Marketing in 140 Characters 289 -- MARIA CRISTINA PAGANONI - Online Branding from Hybrid Ads to Corporate Twittering 311 -- Notes on Contributors 331.
Abstract:
This volume explores genres in Web-mediated communication in a discourse-analytical perspective, focusing in particular on genre change and evolution under the pressure of technological renewal, the availability of new affordances, and the consequent emergence of new generic conventions that challenge traditional genre theory. The chapters are organised in an ideal progression from websites and more 'traditional' Web applications to Web 2.0 communicative platforms, characterised as they are by user participation and user-generated content, focusing in the final section on blogging and microblogging as the applications that are most representative of the properties of the new platforms. In all chapters the starting point is an awareness of the need to renew or adapt existing analytical tools to make them applicable to the new objects of investigation.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
Click to View