Contents -- Acknowledgments -- Part 1 The Challenge -- Chapter 1 The Naked Truth -- The Kumbaya Syndrome -- It Ain't Easy -- Cultures of Integrity -- Compelling Brands -- Competitive Advantages -- Productive Workforces -- Consistent Leadership -- Positive Morale -- Chapter 2 A Culture of Absolute Honesty -- What Is Corporate Culture? -- Common Behavior Patterns -- Organizational Values and Beliefs -- Personal Attitudes and Assumptions -- Embarking on the Transformation -- The Formula for Effective Change -- The Transformation Process -- The Six Laws of Absolute Honesty -- Part 2 The Six Laws of Absolute Honesty -- Chapter 3 Absolute Honesty Law #1: Tell the Truth -- Tell the Truth: You Create Trust -- Tell the Truth: You Do the Right Thing -- Tell the Truth: You Discover It's Rarely as Painful as You Think -- Tell the Truth: You Pay a Higher Price for Lying -- Tell the Truth: You Get It Behind You -- Tell the Truth: You Keep Things Simple -- Eight Great Fears of Telling the Truth -- Fear Kills the Soul -- No Excuse for Abuse -- Fear No Truth -- Chapter 4 Absolute Honesty Law #2: Tackle the Problem -- Step 1: Do Your Homework -- Step 2: Open the Debate -- Step 3: Open Your Ears -- Step 4: Open Your Mouth -- Step 5: Open Your Mind -- Step 6: Close the Deal -- Chapter 5 Absolute Honesty Law #3: Disagree and Commit -- Speak Up and Disagree -- What Leaders Can Do to Encourage Disagreement -- Stop Whining and Commit -- What Leaders Can Do to Encourage Commitment -- Creating a Cultural Norm of Disagree and Commit -- The Brutal Facts of Greatness -- Chapter 6 Absolute Honesty Law #4: Welcome the Truth -- Defensiveness: The Enemy of Honesty -- Reasons for Defensiveness -- Moving from ''Attack and Defend'' to ''Discuss and Solve'' -- Minimizing Defensiveness in Others -- Removing the Great Wall -- Chapter 7 Absolute Honesty Law #5: Reward the Messenger.

Blatant Retribution -- Intentional but Subtle Retribution -- Unintentional Retribution -- Disconfirming Messages -- Perception Can Be Reality -- Sleazy, Wacko, Bizarre Management Practices -- Manager's Code of Conduct -- Truth on a Napkin -- Chapter 8 Absolute Honesty Law #6: Build a Platform of Integrity -- Focus on What's Important -- It Starts with Leadership -- Leadership Obsession = Organizational Infection -- Create a Platform of Integrity -- Build Your Platform on Ethical Tenets -- Noninstrumental Ethics -- Why Noninstrumental Ethics? -- Establish an Ethical Foundation -- Applying the Five Tenets to Up-Selling -- No Easy Answers -- Create and Stick to a Platform of Integrity -- Base Your Platform of Integrity on Solid Ethics -- Live by Your Platform of Integrity -- Developing the Tenets and the Platform -- Ethics and Profitability -- Toward an Ethical Culture -- Part 3 Where Do We Go from Here? -- Chapter 9 Building an Ethical Infrastructure -- Leadership -- Philosophy -- Communication -- Training -- Rewards and Consequences -- Small Businesses Too -- Don't Forget Good Judgment -- No Guarantee, but . . . -- Chapter 10 Key Points to Help Your Implementation Efforts -- The Naked Truth -- A Culture of Absolute Honesty -- Absolute Honesty Law #1: Tell the Truth -- Absolute Honesty Law #2: Tackle the Problem -- Absolute Honesty Law #3: Disagree and Commit -- Absolute Honesty Law #4: Welcome the Truth -- Absolute Honesty Law #5: Reward the Messenger -- Absolute Honesty Law #6: Build a Platform of Integrity -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Z.