Using Investor Relations to Maximize Equity Valuation -- Contents -- PREFACE A Brave New World of Investor Relations -- INTRODUCTION A New Approach and Why It's Important -- PART ONE Capital Markets and Their Players: A Brief Primer -- CHAPTER 1 The Capital Markets and IR -- CHAPTER 2 The Sell-Side Disclosed: Who They Are and What They Do -- CHAPTER 3 The Buy-Side: Institutional and Retail Investors -- CHAPTER 4 Employees, Suppliers, Customers -- CHAPTER 5 The Media -- PART TWO Post-Bubble Communications: Events in the Markets and the New World of IR -- CHAPTER 6 Greed Is Good, '90s Style -- CHAPTER 7 Of Rules and Regulations -- CHAPTER 8 Post-Bubble Reality -- CHAPTER 9 Of Reason, Renewal, and Honesty -- PART THREE Investor Relations-The Fundamentals: Traditional IR and the Need for Change -- CHAPTER 10 Traditional IR: What It Is, and Why It's Not Enough -- CHAPTER 11 Staffing and Sourcing the New IR -- CHAPTER 12 Grasping the IR Evolution -- PART FOUR Investor Relations-Maximizing Equity Value -- CHAPTER 13 Positioning IR to Succeed -- PART FIVE Definition -- CHAPTER 14 The IR Audit -- CHAPTER 15 Excavating Value Post-Audit -- PART SIX Delivery -- CHAPTER 16 To Guide or Not to Guide: That Is the Question -- CHAPTER 17 Targeting the Audience -- CHAPTER 18 Integrating with PR -- CHAPTER 19 Infrastructure/Disclosure Check -- CHAPTER 20 Delivering the Goods -- PART SEVEN Dialogue -- CHAPTER 21 From Delivery to Dialogue -- CHAPTER 22 Maintaining and Building Relationships -- CHAPTER 23 Meeting The Street -- CHAPTER 24 Event Management -- CHAPTER 25 The Banker Mentality -- CONCLUSION A Call for Change -- APPENDIX A Two Press Releases -- APPENDIX B The Conference Call Script -- APPENDIX C Velocity Inc. 2004 Investor Relations Plan -- INDEX.