The organic growth playbook : activate high-yield behaviors to achieve extraordinary results--every time
Title:
The organic growth playbook : activate high-yield behaviors to achieve extraordinary results--every time
Author:
Jaworski, Bernard J., author.
ISBN:
9781839826849
Personal Author:
Physical Description:
1 online resource (305 pages).
Series:
AMA leadership series
Abstract:
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
Local Note:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Electronic Access:
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