TRANSLATION AS INTERCULTURAL COMMUNICATION -- Editorial page -- Title page -- Copyright page -- Table of contents -- Preface -- Part I. Translation - Sociology, Culture and Ethics -- Translation as institution -- Conventions and norms -- Sense and self-reproduction -- Self-reference and metalanguage -- References -- The "death" of the author and the limits of the translator's visibility -- The "death" of the author and the birth of the reader -- The notion of abusive fidelity -- The limits of the translator's inevitable visiblity -- References -- Pour une sociologie de la traduction: le cas de la littérature américaine traduite en France après la Seconde Guerre mondiale (1945-1960) -- Sociologie des productions symboliques et "effet traduction" -- La traductionde la science-fiction américaine et l'émergence d'un champ français de SF dans les années 1950 -- La littérature canonique américaine dans l'espace culturel français après 1945 -- Références -- Translation as imposition vs. translation as requisition -- Senders and translation -- 'Imposition' vs. 'requisition' by means of 'cultural bridgeheads' -- Large-scale translation: the 19th century -- New developments -- The present scene -- Discussion -- References -- The impressionistic approach to translation theorizing -- or: Twentieth-century Chinese ideas of translation through the Western looking-glass -- Yan Fu's three principles -- Fu Lei's "likeness-in-spirit" -- Qian Zhongshu's "realm of transformation" -- References -- Transgression and circumvention through translation in the Philippines -- History -- Translation -- References -- Appendix A: Table of contents of Kamao. 1971. -- Appendix B. Table of contents of Philippine Collegian. February 1975. -- Appendix C. Table of contents of Philippine Collegian. August 1975.

A call for descriptive Translation Studies on the Turkish tradition of rewrites -- The first translations of KD in the Near East -- Kul Mesud's Kelile ve Dimne -- References -- Translating plays or baking apple pies: A functional approach to the study of drama translation -- Papanek's model -- Method -- Use (Does it work?) -- Need -- Telésis -- Associations -- Aesthetics -- References -- Translation strategies and the reception of drama performances: a mutual influence -- The channel -- The theatre building -- The theatre stage -- References -- From saint to sinner: The demonization of Oscar Wilde's Salomé in Hedwig Lachmann's German translation and in Richard Strauss' opera -- Hedwig Lachmann's translation -- The theatrical and musical reception of Lachmann's text -- References -- Translation as a process of power: Aspects of cultural anthropology in translation -- Ethnography and translation as culturally specific communication -- The "will to power" -- Asymmetrical power relations in the translation process -- Asymmetrical power relations in ethnography -- Ethnography and translation in the same boat -- Ethnography and translation: quo vadis? -- References -- Astérix - Vom Gallier zum Tschetnikjäger: Zur Problematik von Massenkommunikation und übersetzerischer Ethik -- Elemente der übersetzerischen Kompetenz -- Astérix:Vom Gallier zum Tschetnikjäger -- Bibliographie -- Ethics of translation -- Clarity -- Truth -- Trust -- Understanding -- References -- Part II. Translation and Beyond - Aspects of Communication -- News translation as gatekeeping -- Gatekeeping and translation -- Shoemaker's multilayered model of gatekeeping -- But is it translation? -- References -- Advertising - A five-stage strategy for translation -- Setting the scene -- The German and UK markets -- Strategies for translating advertisements -- Conclusion -- References.

New advertising markets as target areas for translation -- Cultural stereotyping -- Translation strategies in advertising -- Deficiencies of direct transfer -- Adaptation as a prerequisite of efficient translation -- Advertisement translation from the Czech, Latvian and Polish perspective -- References -- Getting the message across - Simultaneous interpreting for the media -- Special features of TV interpreting -- TV interpreting in Austria -- Quality expectations: Conference vs. media standards -- Conclusions -- References -- "Clinton speaks German": A case study of live broadcast simultaneous interpreting -- Quality: Ideal vs. real -- Case study: Clinton in Berlin -- Conclusion -- References -- Bridging the gap: Verb anticipation in German-English simultaneous interpreting -- Anticipation in simultaneous interpreting -- Experiment -- References -- A thinking-aloud experiment in subtitling -- Thinking-aloud experiments -- TAPs research in language-related fields -- The experiment -- Discussion of the results -- Conclusion -- References -- Comprehension processes and translation. A think-aloud protocol (TAP) study -- Successful processes -- Partly successful processes -- References -- Übersetzen als transkultureller Verstehens- und Produktionsprozeß -- Neuronales Geschehen und kognitive Prozesse -- Verstehen in der Kognitionswissenschaft -- Integrativ-produktiver Verstehens- und Produktionsprozeß -- Sprachlich-konzeptuelle Verstehensschwierigkeiten und -Strategien -- Kontextuelle Verstehensschwierigkeiten und Verstehensstrategien -- Literatur -- Anhang -- Von Scheuklappen, Mikroskopen und Fernrohren: Der Umgang mit Wissen in der Entwicklung der Übersetzungskompetenz -- Übersetzungskompetenz: Ausgangs- und Zielpunkte -- Translatorisches Wissen -- Konsequenzen für die Didaktik -- Rolle der Verbalisierung -- Konsequenzen für die Forschung.

Bibliographie -- Ein kohärentes Translat - was ist das? Die Kulturspezifik der Texterwartungen -- Kulturspezifische Texterwartungshaltungen: Textsorte, Textdynamik und interpersonaler Faktor -- Beispieldiskussion -- Schlußfolgerungen -- Bibliographie -- Anhang -- Murder in the laboratory - Termhood and the culture gap -- LSP and term recognition -- 'Technical' terms and general language words -- Concepts and cultural knowledge -- Conclusions -- References -- A model for translation of legal texts -- The extralinguistic reality -- The action theoretical framework -- The legal universe -- The textual universe -- Translation -- References -- New ideas from historical concepts: Schleiermacher and modern translation theory -- Part I -- Part II -- References -- A matter of life and death: Gender stereotypes in some modern Dutch Bible translations -- Genesis 27, a summary -- Gender-specific elements -- References -- Part III. Panel Discussions -- Translation as intercultural communication - Contact as conflict -- References: -- EST Focus: Report on research training issues -- The CE(T)RA programme -- Translation Studies research: A supervisor's perspective -- Conclusion -- References -- List of contributors -- The series Benjamins Translation Library.