Contents -- Acknowledgments -- The Study of Political Campaigns -- I. Voter Decision Making and Campaign Effects -- The Paradox of Minimal Effects -- The Impact of Campaigns on Discrepancies, Errors, and Biases in Voting Behavior -- Priming and Persuasion in Presidential Campaigns -- II. Research Designs and Statistical Methods for Studying Campaign Effects -- Campaigns as Experiments -- Three Virtues of Panel Data for the Analysis of Campaign Effects -- The Rolling Cross-Section and Causal Attribution -- III. Campaign Effects in Congressional and Senatorial Races: Information and Issues -- Measuring Campaign Spending Effects in U.S. House Elections -- Informational Rhythms of Incumbent-Dominated Congressional Elections -- Alternative Tests for the Effects of Campaigns and Candidates on Voting Behavior -- IV. The Rules of the Game and Election Results -- Do Polls Influence the Vote? -- Strategic Learning in Campaigns with Proportional Representation: Evidence from New Zealand -- V. The Role of the Mass Media -- Studying Statewide Political Campaigns -- Gender, Media Coverage, and the Dynamics of Leader Evaluations: The Case of the 1993 Canadian Election -- Mass Media and Third-Party Insurgency -- Contributors -- Index.