BRICS and Beyond: Executive Lessons on Emerging Markets -- Contents -- Foreword -- About the Author -- Chapter 1: Introduction: Doing Business in Emerging Markets - Risks, Opportunities and Practice -- Part I - Risks -- Chapter 2: Country Risk: Politics and Business in Emerging Markets -- Introduction -- 1. 'Church and state' - the impact of politics on business -- 2. The jittery political environment in China - political risk, continued -- 3. Once a Communist . . . another form of political risk -- 4. Some countries are (financially) riskier than others -- 5. The haves and the have-nots - commodity risk -- 6. War and peace -- 7. Kidnapping and piracy -- 8. Demographic risk -- 9. Discretion can be the better part of valour - censorship risk -- 10. Information and transparency in China -- 11. The grass is always greener - Indian business avoids its risky home market -- 12. More country risks. . . -- Risky to touch the untouchables -- Tit-for-tat -- Tarred with the same brush -- Leaving the apron-strings -- Protectionism -- High unemployment -- Dumping Is going up in the world -- Chapter 3: Corporate Social Responsibility: Transparency, Ethics and Governance in Emerging Markets -- Introduction -- 1. Corruption in India -- 2. Corruption in China -- 3. Corruption worldwide -- 4. Human rights in China - and elsewhere -- 5. Privacy - another human right -- 6. Financial scandals in Russia -- 7. Financial scandals in China - and elsewhere -- 8. Copyright piracy -- 9. Brazil - not poor anymore? How do we know? -- 10. Attempts to create equal opportunities in South Africa -- 11. The economic dominance of China - the new colonialism -- 12. Protection or unfairly excluding competition? -- 13. Corporate governance -- 14. IP - especially in China -- 15. Monopolies -- 16. Gaining respectability.

Chapter 4: Business Culture: Cross-Cultural Management and People in Emerging Markets -- Introduction -- 1. Cross-cultural communications -- 2. High power distance -- 3. Big brother is watching you -- 4. Individualism and collectivism -- 5. Avoiding uncertainty -- 6. Relationships, not rules -- 7. Achievement or status? -- 8. Showing emotions - or not -- 9. The right time for a business meeting -- 10. In real time as it happens -- Part II - Opportunities -- Chapter 5: Marketing: Implementing Marketing Ideas into and from Emerging Markets -- Introduction -- 1. Need to keep it going -- 2. Hitting the spot -- 3. Following the herd - especially in China -- 4. Keeping up with the Joneses -- 5. Customizing for success -- 6. Leveraging foreign interest -- 7. The rise of the locals -- 8. Areas for future marketing potential -- 9. Still closed to the outside world -- Chapter 6: Entrepreneurship and Innovation: Technology, Innovation and New Business Ventures in Emerging Markets -- Introduction -- 1. Leapfrogging the traditional path -- 2. New businesses for the newly affluent -- 3. From copying to creating -- 4. Innovation for development -- 5. Returnee entrepreneurs -- 6. India vs China -- 7. Breaking down the barriers -- 8. The great unknown - especially the private sector in China -- 9. Do or die -- Part III - Practice -- Chapter 7: Strategy and Operations: Changing Business Strategies and Operations in Emerging Markets -- Introduction -- 1. Support from the top -- 2. Expansion - in different ways -- 3. Attracting Chinese money -- 4. BRICS investing in Europe - rather than the US -- 5. India - and other also-rans -- 6. Diversity - not keeping all your eggs in one basket -- 7. Moving upscale - and downscale -- 8. Going for gold -- 9. What's missing? -- Chapter 8: Strategic Alliances: Western Business and Emerging Market Business - Working Together.

Introduction -- 1. Marriages of convenience -- 2. Dipping a toe in the water -- 3. Not getting off the ground -- 4. What's so special about what you are offering? -- 5. Riding on the back of the BRICS -- 6. What makes a BRICS country attractive to a Western firm? -- 7. Reverse colonization -- 8. Getting grounded -- 9. Commodities - the name of the game -- 10. East meets West - there's no escape -- Chapter 9: Lessons for Global Business: What We Can Learn from the BRICS and Beyond -- Introduction -- Risks -- Leadership -- Government intervention -- Financial risks -- Corruption -- Risk of working with local people and businesses -- Censorship, information and keeping your head down -- Cultural risks -- Commodity risk -- All kinds of risks -- Opportunities -- Marketing strategy -- The luxury segment -- Brand consciousness -- Advertising -- Spending power -- Foreign franchises -- Links with local businesses and brands -- New markets -- Practice -- Competition -- Inbound investment into the West -- Outbound investment from the West -- Technology transfer -- Diversification -- Opportunism -- Glossary -- Reading List -- Recommended Further Reading -- Index.