The new advertising : branding, content, and consumer relationships in the data-driven social media era
Title:
The new advertising : branding, content, and consumer relationships in the data-driven social media era
Author:
Brown, Ruth E., editor.
ISBN:
9781440833434
Physical Description:
1 online resource (845 pages)
Contents:
Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics.
Local Note:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Genre:
Electronic Access:
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