Beyond Health Insurance: Public Policy to Improve Health -- Copyright page -- Contents -- List of contributors -- Introduction -- Reducing racial and ethnic disparities in health -- Preventing disease and promoting health -- Developing and regulating pharmaceuticals -- Consumer information -- Summary -- Reference -- Chapter 1. Quantifying national spending on wellness and prevention -- Background -- Methods -- Results -- Discussion -- Notes -- Acknowledgments -- References -- Chapter 2. Achieving the healthy people 2010 goal of elimination of health disparities: what will it takequest -- Introduction -- Progress in eliminating health disparities -- Limits of current strategy -- Selecting policies -- Early child intervention -- Enhanced primary care within health centers -- Conclusion -- References -- Chapter 3. Influence, information overload, and information technology in health care -- 1. Introduction -- 2. The diffusion of innovations in medicine -- 3. Empirical evidence on the influence of computer-generated messages -- 4. Influence and physician learning: a simple analytical framework -- 5. Conclusion -- Notes -- References -- Chapter 4. Health disparities and direct-to-consumer advertising of pharmaceutical products -- 1. Introduction -- 2. Background on health disparities, use of pharmaceuticals, and DTC advertising -- 3. Data on consumer exposure to television DTC advertisements -- 4. Consumer exposure to DTC advertisements -- 5. Conclusions -- Notes -- Acknowledgments -- References -- Chapter 5. Pharmaceutical innovation and the longevity of Australians: a first look -- 1. Embodied technological progress hypothesis -- 2. Econometric model -- 3. Data sources and descriptive statistics -- 4. Empirical results -- 5. Summary and discussion -- Notes -- References -- Chapter 6. Spillover effects of prescription drug withdrawals -- Introduction.

Conceptual framework -- Methods -- Data and empirical specification -- Empirical results -- Predicting negative spillovers or competitive benefits -- Generalizability -- Conclusions -- Notes -- Acknowledgments -- References -- Chapter 7. The psychology of nutrition messages -- Introduction -- Consumer cognition -- The history of nutrition messages in the United States -- Firm incentives to hijack -- Research design and methods -- Results -- Further research -- Policy implications -- Conclusion -- Notes -- References -- Chapter 8. Evaluation criteria for report cards of healthcare providers -- Introduction -- Potential benefits of report cards -- Potential risks of report cards -- Evaluation criteria for report cards -- The bottom line: report cards - are the benefits worth the risksquest -- References -- Chapter 9. Evaluating the Value of Genomic Diagnostics: Implications for Clinical Practice and Public Policy -- The advent of genomic diagnostics -- Measuring value: the economic approach -- Measuring value: the epidemiologic approach -- Measuring value and the importance of clinical utility -- A comprehensive framework of evaluating the value of genomic diagnostics -- Some policy implications: an illustrative case study -- Conclusions -- References.