FRONT COVER -- HISTORY AND STRATEGY -- COPYRIGHT PAGE -- CONTENTS -- LIST OF CONTRIBUTORS -- THE INTEGRATION OF HISTORY AND STRATEGY RESEARCH -- WHAT IS HISTORICAL RESEARCH? -- HOW CAN HISTORICAL ANALYSIS AND STRATEGY RESEARCH INFORM EACH OTHER? -- STRUCTURE OF THIS VOLUME -- NOTES -- REFERENCES -- PART I: HISTORY, STRATEGY, AND INNOVATION -- ECONOMIC EXPERIMENTS AND THE DEVELOPMENT OF WI-FI -- IT STARTED WITH SPECTRUM POLICY -- STANDARD COMMITTEES AND THEIR DESIGNS -- EMBEDDING THE DESIGN IN PRODUCTS -- INTERPLAY BETWEEN DIRECTED AND UNDIRECTED EXPERIMENTS -- EXPENDITURE ON EXPERIMENTS AND CREATING VALUE -- INDUSTRY-WIDE BENEFITS -- SPREADING LESSONS -- SUMMING UP: ECONOMIC EXPERIMENTS IN A COMPLEX WORLD -- NOTES -- ACKNOWLEDGMENTS -- REFERENCES -- PLATFORMS VERSUS PRODUCTS: OBSERVATIONS FROM THE LITERATURE AND HISTORY -- INTRODUCTION -- USE OF THE TERM ''PLATFORM'' -- PRODUCT VERSUS PLATFORM: APPLE AND SONY -- STRATEGIC EVOLUTION: THE TRANSFORMATION OF APPLE -- PLATFORM, PRODUCT, OR BOTH? -- LESSONS FROM HISTORY -- NOTES -- ACKNOWLEDGMENT -- REFERENCES -- HOW APPLE MAKES MONEY -- HOW MICROSOFT MAKES MONEY -- PATENT POOLS: LICENSING STRATEGIES IN THE ABSENCE OF REGULATION -- ARCHIVAL SOURCES ON LICENSING -- LICENSING STRATEGIES IN THE ABSENCE OF REGULATION -- CONCLUSIONS -- NOTES -- ACKNOWLEDGMENTS -- REFERENCES -- PART II: HISTORY AND INDUSTRY EVOLUTION: CONVERGENCE, DIVERGENCE, AND INSTITUTIONAL BACKGROUND -- MARRYING HISTORY AND SOCIAL SCIENCE IN STRATEGY RESEARCH -- INTRODUCTION -- STRATEGY AS HISTORICAL SOCIAL SCIENCE -- OUTLINING A COMPARATIVE INDUSTRY STUDY PROJECT -- PRELIMINARY SKETCHES OF FRAMEWORK -- THOUGHTS ON THE PROCESS -- DISCUSSION -- NOTES -- ACKNOWLEDGEMENTS -- REFERENCES.

THE EVOLUTION OF ALTERNATIVE BUSINESS MODELS AND THE LEGITIMIZATION OF UNIVERSAL CREDIT CARD INDUSTRY: EXPLORING THE CONTESTED TERRAIN WHERE HISTORY AND STRATEGY MEET -- HISTORY-FRIENDLY STRATEGY RESEARCH -- INDUSTRY RECIPES, STRATEGIC GROUPS, BUSINESS MODELS, AND THE NATURE OF COMPETITION -- THE EMERGENCE AND GROWTH OF THE UNIVERSAL CREDIT CARDS INDUSTRY -- NOTES -- REFERENCES -- STRATEGY FOLLOWED STRUCTURE: MANAGEMENT CONSULTING AND THE CREATION OF A MARKET FOR ''STRATEGY,'' 1950-2000 -- THE EARLY HISTORY OF MANAGEMENT CONSULTING -- THE PROPHETS (AND PROFITS) OF THE MULTIDIVISIONAL STRATEGY -- THE STRATEGIC ALTERNATIVE FOR CONSULTING -- THE STRATEGY OF THE STATE: THE EUROPEAN MARKET FOR CONSULTANTS -- STRATEGY AS LEGITIMACY: RETURNING TO THE ROOTS OF MANAGEMENT CONSULTING -- STRATEGY AS AN AUDIT OF CORPORATE GOVERNANCE -- EMBEDDING STRATEGY IN MARKETS -- NOTES -- REFERENCES -- STRATEGY, IDEOLOGY, AND STRUCTURE: THE POLITICAL PROCESSES OF INTRODUCING THE M-FORM IN TWO DUTCH BANKS -- INTRODUCTION -- REVIEWING AND ADVANCING THE LITERATURE -- METHOD, CASES, DATA -- EMPIRICAL ANALYSIS AND MAJOR FINDINGS -- SUMMARY AND DISCUSSION -- ACKNOWLEDGMENTS -- REFERENCES -- PART III: ANALYTIC NARRATIVES: HISTORICAL NARRATIVE MEETS ECONOMIC AND SOCIOLOGICAL THEORY -- HISTORY IN STRATEGY RESEARCH: WHAT, WHY, AND HOW? -- WHAT IS HISTORY? -- WHEN/WHY HISTORY? -- HOW HISTORY? -- CONCLUSION -- NOTES -- REFERENCES -- AUDIENCE STRUCTURE AND THE FAILURE OF INSTITUTIONAL ENTREPRENEURSHIP -- INTRODUCTION -- INSTITUTIONAL ENTREPRENEURSHIP -- METHODOLOGY -- THE FIELD CONDITIONS FOR CHANGE AND BERKELEY'S STRUCTURAL POSITION -- THE ''GIANT BRAIN'': BERKELEY'S PROPOSED INSTITUTIONAL CHANGE -- VARIED RESPONSES FROM INSURANCE AND MANUFACTURING -- POSSIBLE EXPLANATIONS -- CONCLUSION -- NOTES -- REFERENCES.

ORPHANED JAZZ: SHORT-LIVED START-UPS AND THE LONG-RUN SUCCESS OF DEPRESSION-ERA CULTURAL PRODUCTS -- INTRODUCTION -- CONTEXT AND THEORY -- DATA AND METHODS -- RESULTS -- DISCUSSION AND CONCLUSION -- NOTES -- REFERENCES.