Just as individual strengths are based on who we are as people, gender-based strengths for women are essential assets of the female brand. Out of this provocative and challenging assertion, The Female Brand delivers the very latest in gender research into the female brain to debunk the notion that women have to play the "male" game to win in the workplace. With strategies taken from the best of Madison Avenue, branding guru Catherine Kaputa lays out proven techniques to help women across the business landscape leverage their female edge, including honing their empathy and intuition, maximizing.