CONTENTS -- Foreword -- Overview -- About the Authors -- PART I: BIT (BUSINESS AND INFORMATION TECHNOLOGIES) -- Chapter 1 The UCLA Business and Information Technologies (BIT) Survey-Year 2 Uday S. Karmarkar and Vandana Mangal -- Summary -- 1.1. Introduction -- 1.1.1. The BIT project -- 1.2. The Survey -- 1.2.1. Technology adoption/infrastructure and budget trends -- 1.2.2. Organizational structure and workforce transformations -- 1.2.3. Customer facing (CRM) interactions -- 1.2.4. Trading partner (SCM) relationships -- 1.2.5. Business results -- 1.2.6. Globalization -- 1.3. Results -- 1.3.1. Technology adoption/infrastructure and budget trends -- 1.3.2. Internal organization: workforce and structure trends -- 1.3.3. Internal organization - offshoring BPO -- 1.3.4. Customer touch points -- 1.3.5. Customer view integration and customer segmentation -- 1.3.6. Online advertising and selling -- 1.3.7. CRM function automation -- 1.3.8. Traditional versus online selling -- 1.3.9. Trading partners relationships and purchasing mechanisms -- 1.3.10. Business results -- 1.3.11. Globalization -- 1.3.12. Technology adoption/infrastructure and budget trends -- 1.3.13. Internal organization -- 1.3.14. Customer facing interactions -- 1.3.15. Trading partner relationships -- 1.3.16. Business results -- 1.3.17. Globalization -- Acknowledgments -- Bibliography -- Chapter 2 The Italy Business and Information Technologies (BIT) Survey Andreina Mandelli, Paolo Neirotti, Anna Canato, Alfredo Bif., Emilio Paolucci, Marco Cantamessa and Cinzia Parolini -- Summary -- 2.1. Introduction -- 2.2. The Italian 2004-2005 Study -- 2.3. The Questionnaire -- 2.4. The Sample -- 2.5. Information Technology Adoption -- 2.5.1. The levels of IT spending -- 2.5.2. The integration of the IT portfolio -- 2.5.3. The fields of investments -- 2.6. ICT Governance.

2.7. Organizational Capabilities, Organization Change and the New Relationship Networks -- 2.7.1. Old and new capabilities related to ICT innovation -- 2.7.2. Organizational and social capital in the surveyed firms -- 2.7.3. Organization and supply chain change -- 2.7.4. Dynamic capabilities in the ICT processes -- 2.8. Outsourcing Extent and Rationale -- 2.9. Business and Marketing Relationships -- 2.9.1. Changes in the number of suppliers and geographical scope -- 2.9.2. Technologies for supply chain management -- 2.9.3. Interaction with customers (B2C only) -- 2.10. Impact of ICT on Business Results -- 2.11. Conclusions -- Bibliography -- Appendix -- Chapter 3 The India Business and Information Technologies (BIT) Survey Atanu Ghosh, Harvinder Pal Mahey and Shilpa Madan -- Summary -- 3.1. Introduction -- 3.2. The Survey -- 3.2.1. Technology adoption/infrastructure and budget trends -- 3.2.2. Internal organization -- 3.2.3. Customer facing interactions -- 3.2.4. Trading partner relationships -- 3.2.5. Business results -- 3.2.6. Globalization -- 3.3. Findings -- 3.3.1. Technology adoption/infrastructure and budget trends -- 3.3.2. Internal organization: workforce trends -- 3.3.3. Internal organization: structure trends -- 3.3.4. Internal organization: BPO -- 3.3.5. Customer touch points -- 3.3.6. Customer view integration and customer segmentation -- 3.3.7. Online advertising and selling -- 3.3.8. CRM function automation -- 3.3.9. Traditional versus online selling -- 3.3.10. Trading partners relationships -- 3.3.11. Purchasing mechanisms -- 3.3.12. Business results -- 3.3.13. Globalization -- 3.4. Technology Adoption/Infrastructure and Budget Trends -- 3.5. Internal Organization -- 3.6. Customer Facing Interactions -- 3.7. Trading Partnerships -- 3.8. Business Results -- 3.9. Globalization -- Bibliography -- Appendix A: Survey Methodology.

Appendix B: Sample Profile -- Chapter 4 The Korea Business and Information Technologies (BIT) Survey Hosun Rhim, Kwangtae Park and Hong-Il Kim -- Summary -- 4.1. The Survey -- 4.1.1. Technology adoption/infrastructure and budget trends -- 4.1.2. Internal organization -- 4.1.3. Customer facing interactions -- 4.1.4. Trading partner relationships -- 4.1.5. Business results -- 4.1.6. Globalization -- 4.2. Results -- 4.2.1. Technology adoption/infrastructure and budget trends -- 4.2.2. Internal organizations: workforce trends -- 4.2.3. Internal organizational structure trends -- 4.2.4. Internal organization - BPO -- 4.2.5. Customer touch points -- 4.2.6. Customer view integration and customer segmentation -- 4.2.7. Online advertising and selling -- 4.2.8. CRM function automation -- 4.2.9. Traditional versus online selling -- 4.2.10. Trading partners relationships -- 4.2.11. Purchasing mechanisms -- 4.2.12. Business results -- 4.2.13. Globalization -- 4.3. Details -- 4.3.1. Technology adoption/infrastructure and budget trends -- 4.3.2. Internal organization -- 4.3.3. Customer facing interactions -- 4.3.4. Trading partner relationships -- 4.3.5. Business results -- 4.3.6. Globalization -- Acknowledgment -- Chapter 5 ICT as an Agent of Change in Spanish Companies: Current Situation and Future Trends Josep Valor-Sabatier, Sandra Sieber, Marisol Pérez and Eulália Sanz -- Summary -- 5.1. Introduction -- 5.2. Methodology -- 5.3. The Situation of ICT in Spanish Companies -- 5.3.1. Technology adoption/infrastructure and budget trends -- 5.3.1.1. Adoption of technology and infrastructures -- 5.3.1.2. Budget trends -- 5.3.2. Internal organization -- 5.3.2.1. Issues related to work and management -- 5.3.2.2. Issues related to outsourcing processes -- 5.3.3. Interaction with customers -- 5.3.3.1. Customer relationship management (CRM).

5.3.3.2. Mechanisms for customer segmentation and data analysis -- 5.3.3.3. Product sales channels -- 5.3.3.4. Online advertising -- 5.3.3.5. Online versus traditional business -- 5.3.3.6. Trading partners -- 5.3.3.7. B2B mechanisms -- 5.3.3.8. Impact of technology by business results -- 5.3.3.9. Strategic areas affected by ICT -- 5.4. The Situation in Spain Compared to the United States -- 5.5. Conclusions -- 5.5.1. Technological infrastructure -- 5.5.2. Changes in the way of working -- 5.5.3. Greater customer orientation -- 5.5.4. Scant impact on business margins -- Acknowledgment -- Bibliography -- PART II: RELATED STUDIES -- Chapter 6 Technology Induced Change in Film/Television Distribution Jon Chang, Kai-Wei Chang, Jason Chu, Yunchong Lee and Yan Zhao -- Summary -- 6.1. Introduction -- 6.2. Scope of Analysis -- 6.3. Research Methodology -- 6.4. Motion Picture Industry -- 6.4.1. Industry structure -- 6.4.2. Production -- 6.4.3. Window release distribution -- 6.4.3.1. Theatrical exhibition -- 6.4.3.2. Home video distribution -- 6.4.3.3. Cable/satellite distribution -- 6.4.3.4. Terrestrial broadcast distribution -- 6.5. The Value Chain -- 6.6. Technology Drivers in Changing the Consumer Entertainment Experience -- 6.6.1. Bandwidth - faster delivery and more choices -- 6.6.2. Mobility - wireless broadband -- 6.6.3. Video compression -- 6.6.4. Processing power -- 6.6.5. Storage -- 6.6.6. Applying technology drivers to consumer benefits -- 6.7. The Emergence of Digital Cinema in Theatre Exhibition -- 6.7.1. Film exhibition -- 6.7.2. The 35 mm film format -- 6.7.2.1. Physical format -- 6.7.2.2. Exhibition distribution -- 6.7.2.3. Incumbent technology summary -- 6.7.3. Digital cinema technology -- 6.7.3.1. Introduction -- 6.7.3.2. Costs and quality -- 6.7.3.3. Content optimization and release -- 6.7.4. Digital cinema value analysis.

6.7.4.1. Increasing consumer willingness to pay -- 6.7.4.2. Technology adoption costs -- 6.7.4.3. Technology transmission and content organization -- 6.7.4.4. Alternative content -- 6.7.4.5. Value summary -- 6.7.5. Necessary conditions to induce change -- 6.7.5.1. Standards setting -- 6.7.5.2. Cost considerations -- 6.7.5.3. Change dynamics -- 6.8. VOD and the Cable/Satellite Industry Battle -- 6.8.1. VOD infrastructure -- 6.8.2. Factors affecting VOD deployment -- 6.8.2.1. Infrastructure costs and product margins for VOD -- 6.8.3. Satellite competition -- 6.8.4. VOD content acquisition -- 6.8.4.1. Continuation of the existing release window -- 6.8.4.2. Mitigating piracy -- 6.8.5. Projected VOD platform winner -- 6.8.6. VOD summary -- 6.9. PVR as a Disruptive Device -- 6.9.1. PVR technology -- 6.9.2. Economics -- 6.9.3. PVR providers and business models -- 6.9.3.1. Standalone box -- 6.9.3.2. DVD/R/RW PVR -- 6.9.3.3. PC PVR -- 6.9.3.4. Cable and satellite set-top box -- 6.9.4. Summary of PVR adoption dynamics -- 6.10. HDTV -- 6.10.1. Technology attributes -- 6.10.2. HDTV standards -- 6.10.3. Evolution of HDTV -- 6.10.4. HDTV value chain impact -- 6.10.5. Summary of video distribution to theatres and homes -- 6.11. Emerging Mobility -- 6.11.1. Technology overview -- 6.11.1.1. Video compression -- 6.11.1.2. Wireless network: 2.5G and 3G -- 6.11.1.3. Devices and client-side platforms -- 6.11.1.4. Conclusion of technology review -- 6.11.2. Content - value proposition and costs -- 6.11.2.1. Cell phone data content in general -- 6.11.2.2. Video on cell phone -- Entertainment products -- Information products -- 6.11.2.3. Cost to consumers -- 6.11.3. Incentives and economics across the wireless value chain -- 6.11.3.1. Video content owners -- 6.11.3.2. Video processing companies -- 6.11.3.3. Wireless carriers -- Profitability of voice and data.

The viability of 3G upgrades.