Cover -- Contents -- Introduction -- Chapter 1 Why CMS? -- What Is a CMS? -- Concentrate on the Content -- CMS Characteristics -- Why CMS? -- How: Hiring a Developer versus Developing It Yourself -- What Is an Open Source CMS? -- Modules -- Themes -- Flexibility -- Pros and Cons -- Drupal versus Google Sites -- Drupal versus Manually Created Sites -- Working with Designers -- Conclusion -- Chapter 2 Learning About Content Management Systems-Starting with Google Sites -- Introduction -- What Is Google Sites? -- Creating a Google Site -- Naming Your Site -- Accessing the Site -- Adding Content -- Editing Content-Adding a Picture -- Changing Navigation -- Important: Getting Pages to Appear -- Sharing the Site -- Learning More About Google Sites -- Conclusion -- Chapter 3 Exploring CMS: Showcase Sites, Live Demos, and Other Resources -- Introduction -- Sample Drupal Sites -- Fast Company -- World Wildlife Fund -- International Sites -- Drupal Success Stories -- Economist.com -- Try a Drupal Demo-opensourcecms.com -- Video Tutorials -- Trying Drupal Out -- Take a Break: Consider HTML -- Back to Business -- Thanks, opensourcecms.com -- Additional Resources -- Drupal.org -- Conclusion -- Chapter 4 CMS Concepts-Visual Tour of a CMS-Based Site -- Introduction -- Layout -- CMS Site -- Traditional HTML -- Navigation -- Traditional HTML -- CMS Site -- Users -- Traditional HTML -- CMS Site -- Conclusion -- Chapter 5 Getting Started-One-Click Installation -- Introduction -- Starting a Hosting Account -- Installing Drupal with QuickInstall -- Extra: Installing Drupal Manually (Ack!) -- Extra: Learning About Linux and Open Source -- Extra: Redeeming Adwords Credit -- Extra: Creating a Gmail Address -- Forwarding Gmail to Another Address -- Conclusion -- Chapter 6 Easy Security-Taming the Monster -- Introduction -- Meet Your Own Worst Nightmare.

Things You Can Do Other Than Dealing with Your Site (or Someone Else's) Getting Hacked -- Signing Up for an Account on Drupal.org -- Subscribing to the Security Email List -- Checking on Updates, Updating a Module -- Typical "Open" Drupal versus Alternatives: Acquia and Google Sites -- Extra: A Way to Remember About Logging in-Google Calendar -- Conclusion -- Chapter 7 Configuration -- Introduction -- Configuring the Website -- Reviewing Permissions -- Reviewing Theme Settings -- Adding a Logo -- Adding a Shortcut Icon/Favicon -- Reviewing Structure-Playing with Blocks -- Adding a Block -- Conclusion -- Chapter 8 Easy Content-Google Ajax Wizards -- Introduction -- Overview of Google Ajax Wizards -- Creating the News Bar -- Adding the Content in Drupal -- Title Tweaks -- Map Wizard -- Block Tweaks -- Conclusion -- Chapter 9 Easy Information-Google Analytics -- Introduction -- Starting a Google Analytics Account -- Downloading/Installing Google Analytics in Drupal -- Installing the Module in Drupal -- Configuring Google Analytics in Drupal -- Viewing Reports in Google Analytics -- Verifying the Connection -- Remember, Set a Date Range -- Viewing Reports -- Conclusion -- Chapter 10 Easy Administration-Ongoing Management -- Introduction -- Adding the Admin Module -- The Standard Drupal 7 Interface -- Home -- Dashboard -- Content -- Structure -- Appearance -- People -- Modules -- Configuration -- Reports -- Help -- Conclusion -- Chapter 11 Easy Expansion-Adding Content and Menus -- Introduction -- Adding Content: Page -- Understanding Text Format -- Menu Settings -- Revision Information -- URL Path Settings -- Comment Settings -- Authoring Information -- Publishing Options -- Adding Content-Article -- Adding an Image -- Adding Alternate Text-Why Bother? -- Editing Content -- Editing Content-List -- Menus -- Conclusion.

Chapter 12 Modules to Simplify Content Creation -- Introduction -- Modules to Make Your Life Easier: WYSIWYG, IMCE, CKEDITOR -- WYSIWYG -- CKEDITOR -- IMCE -- Troubleshooting -- Conclusion -- Chapter 13 Exploring Themes and Modules -- Introduction -- Exploring Themes -- Exploring Modules -- Simplenews -- Uninstalling a Module -- Conclusion -- Chapter 14 Promoting Your Site on Social Networks -- Introduction -- Promoting on a Facebook Page -- Promoting on Twitter -- Linking Facebook to Twitter -- Displaying Facebook Info on Your Site -- Comments -- Recommendations and Activity Feed -- Conclusion -- Chapter 15 Promoting Your Drupal Site with Social Advertising -- Introduction -- Facebook Advertising -- 1. Design -- 2. Targeting -- 3. Campaigns, Pricing, and Scheduling -- Google Advertising -- 1. Campaign -- 2. Ad -- 3. Keywords -- 4. Bidding -- Non-Profits: Free Google Advertising -- Conclusion -- Chapter 16 Integrating Ecommerce: Google Checkout and Other Options -- Introduction -- Google Checkout -- Creating an Account -- Checkout Store Gadget -- Implementing Store Gadget in Drupal -- Adjusting Inventory/Pricing -- Other Options -- Amazon Webstore -- Open Source Carts/Zen Cart -- Conclusion -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z.