Magento Search Engine Optimization -- Table of Contents -- Magento Search Engine Optimization -- Credits -- About the Author -- About the Reviewers -- www.PacktPub.com -- Support files, eBooks, discount offers, and more -- Why Subscribe? -- Free Access for Packt account holders -- Preface -- What this book covers -- What you need for this book -- Who this book is for -- Conventions -- Reader feedback -- Customer support -- Downloading the example code -- Errata -- Piracy -- Questions -- 1. Preparing and Configuring Your Magento Website -- Focusing on your keywords -- The role of the home page -- Structuring our categories for better optimization -- Optimizing our CMS pages -- Optimizing our titles, content, and meta information -- Adjusting our Magento configuration for SEO -- Default settings -- XML sitemap -- Google Analytics -- Summary -- 2. Product and Category Page Optimization -- Optimizing titles and descriptions for the SERPs -- Adjusting our category titles and descriptions -- Adjusting our product titles and descriptions -- Optimizing our URL keys -- Layout and content considerations -- Category page layout -- Product page layout -- Optimizing our headings -- Optimizing product and category descriptions -- Additional tips for content -- Optimizing images and selling your product -- Implementing schema (rich snippets) -- Adding the schema.org markup to our templates -- Implementing social sharing for products -- Summary -- 3. Managing Internationalization and Multiple Languages -- Choosing the right domain structure for multiregional websites -- Store-specific configuration -- Translating URL keys -- Translating template content -- Avoiding duplicate content when translating pages -- Summary -- 4. Template/Design Adjustments for SEO and CRO -- Organizing our heading structure.

Changing our heading structure on the home, category, and product pages -- Integrating the breadcrumb and organization schema -- Adding structured data to our breadcrumbs -- Adding rel=next/prev to our category pagination -- Adding reviews directly onto our product pages -- Removing unwanted blocks from the checkout -- Summary -- 5. Speeding Up Your Magento Website -- SEO benefits of a fast Magento website -- Magento configuration settings to increase speed -- .htaccess modifications -- Server-side performance and scalability -- Online tools to test performance -- Mage Speed Test -- Pingdom Website Speed Test -- Google Page Speed Insights -- Summary -- 6. Analyzing and Tracking Your Visitors -- An overview of e-commerce analytics reports -- Adding secondary dimensions and advanced filters -- Advanced segments -- Understanding Multi-Channel Funnels -- Assisted conversions -- Top conversion paths -- Adding events to track phone number clicks -- Universal Analytics -- Implementing and analyzing content experiments -- Summary -- 7. Technical Rewrites for Search Engines -- Additional .htaccess modifications -- Maintaining a www or non-www domain prefix -- Removing the /index.php/ path once and for all -- Redirecting /home to our domain -- Redirecting older pages -- Improving our robots.txt file -- Resolving layered-navigation duplicate content -- Summary -- 8. Purpose-built Magento Extensions for SEO/CRO -- Installing extensions -- Popular SEO-specific Magento extensions -- SEO Suite Ultimate by MageWorx -- Google Shopping feed by Rocket Web -- Universal Analytics by Aromicon -- Magento WordPress Integration by FishPig -- AddThis by AddThis -- Creare SEO by CreareGroup -- Extensions to help improve CRO -- Turpentine by Nexcess -- One Step Checkout by OneStepCheckout.com -- Noteworthy extension developers -- Summary -- Index.