Influences : theoretical frameworks and guiding principles. Entertainment everything -- Our convergence culture -- Understanding entertainment audiences -- Drama and storytelling -- Entertainment effects -- Impacts : societal causes and effects. The attention economy : business and technology -- Branded entertainment and theming -- A question of standards : legal rights and responsibilities -- Ethics in the infotainment age -- Religion and socialization -- Ethnicity, culture, and globalization -- Sin city : violence, sex, drugs, and gambling -- Innovations : contemporary trends and practices. Advocacy in entertainment : politics, activism, and education -- Media entertainment -- Live on our stage : the performing arts -- Travel, attractions, and recreation -- New media and futuretainment.