Burning the Ships : Transforming Your Company's Culture Through Intellectual Property Strategy.
Title:
Burning the Ships : Transforming Your Company's Culture Through Intellectual Property Strategy.
Author:
Phelps, Marshall.
ISBN:
9780470494080
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (211 pages)
Contents:
BURNING THE SHIPS: Intellectual Property and the Transformation of Microsoft -- Contents -- About the Authors -- Acknowledgments -- Introduction -- Chapter 1: The Collaboration Imperative -- We Need Relationships -- A Lesson in Patent Holdups -- It's Deja vu All over Again -- "You're Stealing Our Software!" -- IBM on the Ropes -- Convincing the Big Boss -- IP Must Serve the Business -- Chapter 2: Like Cortez Burning His Ships -- A Cultural Revolution -- Why Collaborate? -- How to Build a Licensing Operation -- Open for Business -- Perception versus Reality -- Collaboration's Bottom-Line Benefits -- The Media Takes Notice -- Chapter 3: Money Isn't Money Anymore -- Back on the Home Front -- The Unusual Friendly People -- Calling All Entrepreneurs -- "An Incredibly Rich Collaboration" -- Value Greater Than Money -- Chapter 4: A Very Secret Mission -- The Cathedral and the Bazaar -- Peace or War? -- A New Opening -- "Done or Dead by Halloween" -- A Hitch Develops -- "Make This Work!" -- The Die-Hards React -- A Distinction without (Much) Difference -- Chapter 5: Leadership Starts at the Top -- Gates's Unusual Role -- Corporate America's Dirty Little Secret -- Why the CEO Disconnect? -- Creating Real Business Value -- Leadership Must Start at the Top -- Chapter 6: The Road Ahead (with Apologies to Bill Gates) -- A Rebirth for Independent Inventors? -- Don't Eat Your Seed Corn -- Of Transparency, Clouds, and Other Visions -- Just Say No to the "Free Content" Farce -- Index.
Abstract:
Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company" Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
Click to View