Cover Page -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreword -- Acknowledgments -- Introduction: Reality, Perception, and Your Most Powerful Asset -- Part One: Character -- 1 This Is the Era of Personal Character -- 2 Experiences That Shape Character -- 3 Define Your Values -- 4 Authenticity Rules -- 5 Caring and Respect -- Part Two: Communication -- 6 Seek to Understand -- 7 Effective Communication -- 8 Engaging Others -- 9 Be Personal -- Part Three: Trust -- 10 Build a Circle of Trust -- 11 Overcoming Threats to Trust -- 12 When You Make a Mistake -- 13 An Enduring Reputation -- 14 Reputation Paves the Way -- Index.