Entrepreneurshipand the Experience Economy -- TABLE OF CONTENTS -- List of Contributors -- Acknowledgement -- (Be)Fore Words -- Part I Introduction to Experience Economy -- Introduction -- The Rise of the Experience Economy -- Translating the Idea of Experience Economy into Experience -- The Way of Entrepreneurship -- Kinds of Experience and Motives for Translation -- Part II The Unique Experience -- Chapter 1 Blood Transfusions and constant Critique -- Experience Entrepreneurs -- A Historical Comparison -- Artistic Entrepreneurship: New Blood for an Anaemic System -- Interviews -- Chapter 2 Film Producer, Entrepreneurship, and the Experience Economy -- A Close-Up from the Field of Filmmaking -- Film Production, Aesthetics, the Experience Economy and Entrepreneurship - Introduction -- Narrating Knowledge - Theoretical, Epistemological, and Methodological Notes -- Findings and Insights - Both Theoretical and Empirical -- Entrepreneurship and the Film Producer in a Relational Perspective -- Film Producers and Their Work Practices-Listening, Intuition, and Attunement -- Film Producer and Aesthetic Entrepreneurship-Concluding Remarks -- Part III The Mediated Experience -- Chapter 3 Escaping and Recreating Everyday Life -- Introduction -- Film Festivals as a Specific Form of Film Consumption -- Bakhtin, the Carnival and Entrepreneurship -- Accounts of the 1993 Sarajevo Film Festival -- The Dramatist Analysis -- Dramatist Analysis of Accounts of the 1993 Sarajevo Film Festival - Number One -- Dramatist Analysis of my Festival Account - Number Two -- Dramatist Analysis of the Festival Director's Account - Number Three -- Festivals between a Managed Project and an Entrepreneurial Event -- Chapter 4 Of Angels, Demons, And magic Items -- The Experience Economy -- Myth -- The Computer -- The Study -- The Demon -- The Angel -- The Trickster.

The Frankenstein Monster -- The Magic Item -- Experiencing Economy -- Chapter 5 The Designer as the Creator of Experiences in the Postmodern Economy -- The Experience Economy as a Stage for the Designer -- Experiencing Design as Product and Process -- The Character of (Industrial) Design in the Modern and Postmodern Era -- Concluding Remarks -- Chapter 6 From Becoming Enterprising to entrepreneurial Becoming -- The Big Secret of Success -- Producing the "Managerial Entrepreneur" -- "Become Enterprising!: The Enterprising Self as a Historically Singular Mode of Experience -- "Refusing Who We Are": Studying Entrepreneurship as Ethico-Aesthetic Practice -- Part IV Massexperience -- Chapter 7 Artisans of The Spectacle -- A Theatrical Perspective on Organizations -- The Stage is set for the Experience Economy… -- …and the Entrepreneur Takes the Cue -- The Workings of the Event -- Notions of Theatricality -- Andréasson Public Relations go Liljevalchs -- Event Time and Space -- Audience and Performers -- The Protagonist -- Plot -- So Stockholm - Meeting, Mixing, Mingling -- Overcoming Transience -- Concluding Remarks: Orchestrating Experiences -- Chapter 8 Sports as Entertainment -- Opening -- Purpose -- Sports as Entertainment -- Sports as Mass-Communicated Entertainment -- Immaterial Resources of Sports as Entertainment: Aura and Nostalgia -- A Case of Kitsch in the Experience Economy -- A Discursively Denied Swedish Practice -- Conclusions on Inclusions and Exclusions -- Chapter 9 Experiencing The Dairy -- Introduction -- Method -- The Case and Anderson -- Mystifying -- In Conclusion -- Chapter 10 Place Branding in an Entrepreneurship Experience Economy -- Introduction -- Place Branding -- Place Branding as an Entrepreneurial Process in an Experience Economy -- Method of Investigation -- The Story of Branding Lammhult as The Kingdom of Furniture.

Analysis of the Story -- Conclusions -- Chapter 11 The Event of Disorientation as a Space for Inventing New Practices -- Introduction -- Experience and Event -- The Aesthetic Experience: Opening and Disorientation -- The Pleasure of an Experience Economy -- Entrepreneurship and the Creation of Events in the Context of an Experience Economy -- Part V Making Sense of Experience Economy -- Chapter 12 Kronos and Eros -- Organizing and Sensemaking -- Kronos versus Eros -- Studying the Experience Economy -- Works Cited.