Cover -- Title Page -- Copyright Page -- Contents -- Introduction: Preparing to Master the Eight Pathways to Growth -- We Live in a Two-Track World: Low/Slow Growth versus High/Fast Growth -- Business Responses in a Low-Growth Economy -- What Should Companies Do in a Low-Growth Economy? -- Capitalizing on the Nine Megatrends -- The Eight Pathways to Sustainable Growth -- Conclusion -- Questions -- Chapter 1 Grow by Building Your Market Share -- Search for More Efficiency -- Prepare a SWOT Analysis -- Improve Your Financial and Marketing Strength -- Reassess and Improve Your Marketing Mix and Market Profile -- Time to Reassess Your Marketing Strategy -- Market Share-Winning Strategies -- Conclusion -- Questions -- Chapter 2 Grow through Developing Committed Customers and Stakeholders -- Which Customers-and Which of Their Needs-Do You Want to Satisfy? -- What Are the Stages That a Customer Might Pass Through in Becoming More Loyal? -- What Can Be Done to Improve Our Employees' Impact on Customer Satisfaction? -- What Can We Do to Improve Our Other Stakeholders' Performance? -- Conclusion -- Questions -- Chapter 3 Grow by Developing a Powerful Brand -- In What Ways Does Developing a Strong Brand Increase the Company's Growth Potential? -- Can Everything Be Branded? -- What Elements Make Up the Company's Brand? -- What Are the Characteristics of a Strong Brand? -- What Are the Main Tools for Building a Brand? -- How Far Can a Brand Be Stretched Before It Risks Losing Its Meaning? -- How Can a Company Track Whether Its Brand Equity Is Rising or Falling? -- What Is the Digital Impact on Brand Building and Control? -- Conclusion -- Questions -- Chapter 4 Grow by Innovating New Products, Services, and Experiences -- Why Innovate? -- How Can You Assess Your Company's Innovation Level and Quality?.

How Can You Implant More Innovative Thinking within Your Company? -- Where Can You Go to Get Good Innovative Ideas? -- How Can You Formalize the Innovation Process? -- How Can Your Company Use Creativity Tools to Find Better Growth Ideas? -- How Can You Raise the Money to Fund the Innovation Work and Pay for the Launch? -- Conclusion -- Questions -- Chapter 5 Grow by International Expansion -- Engaging in Foreign Direct Investment -- Engaging in Export -- Why Go Abroad? -- Where Is the Most Growth Occurring in the World? -- What Capabilities Are Required to Conduct Foreign Trade? -- Conclusion -- Questions -- Chapter 6 Grow by Mergers, Acquisitions, Alliances, and Joint Ventures -- Why Should a Company Ever Consider Acquiring, Merging, Allying, or Joint Venturing with Other Firms in Pursuit of Their Growth Objectives? -- How Can a Company Be Sure That It Has Found the Right Company to Acquire or Merge? -- What Major Problems Can Occur in the Process of Acquiring and Assimilating Another Company? -- What about Alliances and Joint Ventures as a Way to Grow? -- Conclusion -- Questions -- Chapter 7 Grow by Building an Outstanding Reputation for Social Responsibility -- How Can Strong Corporate Social Responsibility Contribute to Company Growth? -- What Are the Major Determinants of a Company's Reputation? -- What Are the Major Social Areas That a Company Can Support? -- How Can the Company Communicate Its Values and Social Responsibility? -- How Can the Company Measure Its CSR Impact on Company Sales and Growth? -- Conclusion -- Questions -- Chapter 8 Grow by Partnering with Government and\nb NGOs -- What Roles Can Government Play That Are Good for Business and for the Economy? -- How Can Businesses Work Better with Government and NGOs? -- When Does Government Become More of a Damper than an Accelerator of Economic Growth?.

How Can National Governments Collaborate Better for Mutual Benefit? -- Conclusion -- Questions -- Epilogue -- Notes -- Index.