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The Gap Between the Vision for Marketing and Reality
Title:
The Gap Between the Vision for Marketing and Reality
Author:
Korsten, Peter, author.
Personal Author:
Korsten, Peter, author.
Edition:
1st edition.
Physical Description:
1 online resource (2 pages)
Local Note:
O'Reilly
Subject Term:
Marketing.

Consumer behavior.

Marketing

Consommateurs -- Comportement.

Consumer behavior. (OCoLC)fst00876238

Marketing. (OCoLC)fst01010167
Genre:
Electronic books.
Added Author:
Malthouse, Edward,

Calder, Bobby,

Kotler, Philip,
Added Corporate Author:
O'Reilly for Higher Education (Firm)
Electronic Access:
https://go.oreilly.com/library-access/library/view/-/53863MIT54108/?ar
https://learning.oreilly.com/library/view/~/53863MIT54108/?ar
https://learning.oreilly.com/library/view/~/53863MIT54108
Holds: Copies:

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