Winning global markets : how businesses invest and prosper in the world's high-growth cities
Title:
Winning global markets : how businesses invest and prosper in the world's high-growth cities
Author:
Kotler, Philip.
ISBN:
9781118893838
9781118893791
9781118893814
Personal Author:
Physical Description:
1 online resource
General Note:
Includes index.
Machine generated contents note: Preface Chapter 1: The Economic Power of Global Cities Chapter 2: How City Metro Regions compete in the Global economy Chapter 3: The Real Generators of Wealth: Global MNC Investment Chapter 4: How MNCs Target Global City Markets for Expansion Chapter 5: How Cities Compete to Attract Large Companies Chapter 6: How the Nation Can Help their City Economies Chapter 7: The Responsibilities of Companies and Cities Chapter 8: How Marketers Manage the City-Centered Global Economy.
Local Note:
O'Reilly
Added Author:
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