Cover -- Title Page -- Copyright -- Contents -- Preface -- Acknowledgments -- Chapter 1 The Economic Power of Global Cities -- Urbanization -- The Economy of Cities -- Business Strategy in City Economies -- Markets -- Jobs -- Transplants -- Technology -- Capital -- Business Strategies for Developing-City Markets -- Corporate Culture -- Segmentation -- Targeting -- Conclusions -- Questions for Discussion -- Chapter 2 How City Metropolitan Regions Compete in the Global Economy -- Scale -- Demographics -- Logistics -- Incentives -- Industry Clusters -- Supply Chains -- Central Government Policy -- Social Stability -- Political and Civic Leadership -- Institutional Strength -- Commercial Strength -- Conclusions -- Questions for Discussion -- Chapter 3 The Real Generators of Wealth: Global Multinational Company Investment -- The Growth of MNCs -- The Size and Power of Today's MNCs -- Cities Need to Watch MNCs Growth Plans -- Conclusions -- Questions for Discussion -- Chapter 4 How Multinational Companies Target Global City Markets for Expansion -- How MNCs Make Their Choices -- Hard Attraction Factors -- Soft Attraction Factors -- Steps in the City Location Process -- The Geographical Dimension -- The Administrative Dimension -- The Four Steps in the Company Location Decision Process -- Information Search -- Evaluation of Alternatives -- Purchase Decision -- Postpurchase Behavior -- Postinvestment Satisfaction -- Postinvestment Actions -- The Influence of City-Rating Information -- How Reliable Are City Rankings and Ratings? -- Conclusions -- Questions for Discussion -- Chapter 5 How Cities Compete to Attract Midsize and Large Multinational Companies -- What Can a City Do to Improve Its Attractiveness? -- Who Are the Major Actors in Marketing the City? -- Local Actors: Public-Sector Actors -- Local Actors: Private-Sector Actors -- Regional Actors.

National Actors -- International Actors -- Public-Sector Actors -- Private-Sector Actors -- Which Target Markets Does the City Need to Attract? -- Attracting Business and Industry -- Attracting Residents and Employees -- How Do City Marketers Go About Marketing Their Community? -- Conclusions -- Questions for Discussion -- Chapter 6 How a Nation Can Help Its City Economies -- What Functions Should the Nation Be Expected to Perform? -- Defense Roles -- Education Roles -- Public Safety and Health Roles -- Emergency Roles -- National Directive Roles -- In What Ways Can the Government Help Weaker Cities Get on Their Feet? -- In What Ways Can the Government Assist Stronger Cities to Climb Even Higher? -- Conclusions -- Questions for Discussion -- Chapter 7 The Responsibilities of Companies and Cities -- The Role and Impact of MNCs in an Urban Area -- What Damages Can a Company Inflict on a Local Economy? -- What Improvements Can a Company Contribute to a Local Economy? -- How Can a Metro Area Be Sure That a Prospective Company Will Contribute More Good Than Bad to the Local Economy? -- Conclusions -- Questions for Discussion -- Chapter 8 How Marketers Manage the City-Centered Global Economy -- Company Opportunity in Global Cities -- Company Profiling of Opportunity Cities -- Actions by the City -- City Core Strengths for Investment Attraction -- Reaching Out to Potential Investors -- The Negotiation Process -- Conclusions -- Questions for Discussion -- Notes -- Additional References -- Index -- EULA.