Success Made Simple: An Inside Look at Why Amish Businesses Thrive -- Contents -- Foreword -- Preface: Unearthing the Secrets -- A Note On Names -- Chapter 1: Eye to the Horizon: Cultivating a Vision and Thriving Through Crisis -- CULTIVATING A VISION -- HEAD CHECK -- HEAD CHECK, PART 2 -- PROPER EXPECTATIONS -- DRIVEN -- THE GIFT OF TRYING TIMES -- FAITH MATTERS -- HAVING VISIONS -- TEN POINTS ON VISION AND CRISIS -- Chapter 2: Getting Smart: Hands-On Versus the Hallowed Halls -- HARD TIMES AT AMISH U -- HANDS-ON -- A LEARNER'S ATTITUDE -- TIES THAT BIND -- ENTERING A MENTORING RELATIONSHIP -- SEARCHING OUT A SOUNDING BOARD -- PEER PRESSURE -- FORBIDDEN KNOWLEDGE? -- OUTSIDE SOURCES -- HEALTHY SKEPTICISM -- THE BIG ONE -- REST OF THE SHELF -- GETTING SMART -- TEN POINTS ON GETTING SMART -- Chapter 3: Market-Bound: Excelling at Sales and Marketing -- IN DEMAND -- THE AMISH STORY -- LEARNING AS WE GO -- SPREADING THE STORY -- STORYTELLING -- GETTING THE STORY OUT -- MARKETING YOUR MESSAGE: A RECIPE -- SALES -- SIGNING THEM UP -- DIALOGUE, NOT MONOLOGUE -- READING THE SIGNS AND LOVING THE NOS -- VISUALIZING THE SALE -- CLOSING IT DOWN -- BOILING IT DOWN -- NINE POINTS ON SALES AND MARKETING -- Chapter 4: Doing Unto Others: The Crucial Customer Relationship -- THE TRUTH IN THE TRUISM -- SPOKES IN THE WHEEL -- HEAR ME SMILE -- SQUEAKY WHEELS -- GOLDEN RULE -- QUALITY -- INTERCOURSE AND THE ''UNDER-OVER'' BALANCE -- WORD OF MOUTH: MANAGING FOR THE NEXT JOB -- THE CUSTOMER-CONSULTANT -- PAMPERING YOUR GOLDEN GEESE -- WATERING SEEDS -- THE DARK SIDE: WHEN THE CUSTOMER ISN'T RIGHT -- BOMB SQUAD -- AVOIDING THEIR ISSUES AND BAGGAGE -- DOING UNTO OTHERS (BEFORE THEY DO UNTO YOU) -- DOING UNTO OTHERS -- TEN POINTS ON THE CUSTOMER -- Chapter 5: Choosing Up Sides: Getting the Right People in Place -- TWIDDLING YOUR THUMBS -- ONE TEST ALONE.

MANAGEMENT AND THE EXPANSION CHALLENGE -- FITTING THE TEMPLATE -- READING THE SIGNS -- EXPERIENCE VERSUS THE ''BLANK PAGE'' -- PICKING UP THE BROOM -- ROUND PEG, SQUARE HOLE -- TRICKLE-DOWN ATTITUDE -- YOU'RE NOT MARRIED TO ME -- DUKING IT OUT -- RESPECT ON THE LINE -- CHOOSING UP SIDES -- TEN POINTS ON HIRING AND FIRING -- Chapter 6: Fishing Lessons: Empowering Your Most Valuable Asset -- CHEMISTRY CLASS -- AN EXTENSION OF FAMILY -- THE SILO RING -- KEEPING THEM BUSY -- ON EXPECTATIONS AND BOUNDARIES -- FINDING A PLACE -- ONE WALL AT A TIME -- GETTING TO BUY-IN -- OPENING THE LINES -- FEAR AND RESPECT -- WASHING FEET -- PUTTING IN YOUR HUNDRED -- THE POWER OF RECOGNITION -- BONUSES AND BENEFITS -- EMOTIONAL EXTRAS -- SHOWING THEM THE MONEY -- THE MOST IMPORTANT COMPENSATION -- ELEVEN POINTS ON DEVELOPING AN EMPOWERED ORGANIZATION -- Chapter 7: Around The Edges: Honing an Efficiency Mentality -- KEEPING COBWEBS OUT OF THE CORNERS -- SWEAT = WORK? -- PINCH-HITTING -- GETTING PAID -- LEVERS -- THE MONEY LEVER -- GOOD AND EVIL IN THE MARKETPLACE -- BEING GOOD IN PRACTICE: THREE GROUND RULES -- FOLLOWING THE RULES -- LEVERAGING STRENGTHS AND TALENTS -- TENDING THE MACHINE -- HANDLING FATIGUE AND STRESS -- MODERATION, BALANCE, AND DOWNTIME -- ACCEPTANCE -- AROUND THE EDGES -- ELEVEN POINTS ON EFFICIENCY -- Chapter 8: The Big Picture: Getting What You Came For -- BLOWING UP -- TURNING SOUR -- THE WRONG WAY, AND QUICK -- FAMILY TIES -- SHE'S THE BOSS? -- BALANCING ACT -- SUCCESS STORIES -- HANDING OVER THE REINS -- GIVING BACK -- GETTING BACK? -- REVISITING A VISION -- THE BIG PICTURE -- TEN POINTS ON THE BIG PICTURE -- Conclusion: Barn Raising -- Appendix: Research and Interview Methodology -- Bibliography -- Acknowledgments -- About the Author -- Index.