Data mining and business intelligence a guide to productivity
Title:
Data mining and business intelligence a guide to productivity
Author:
Kudyba, Stephan, 1963-
ISBN:
9781930708808
Personal Author:
Publication Information:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2001.
Physical Description:
electronic texts (iv, 166 p. : ill.) : digital files.
Contents:
1. An introduction to information technology and business intelligence -- 2. Data mining defined -- 3. Steps to success for the mining process -- 4. Essential mining approaches to problem solving -- 5. A closer look at marketing/advertising, promotions and pricing policies using econometric based modeling -- 6. Turning your brick and mortar into a click and mortar -- 7. Improving the web experience through real-time analysis (A market basket approach) -- 8. Bringing it all together (data mining on an enterprise level) -- 9. What the future holds for data mining.
Abstract:
This book provides an overview of data mining technology and how it is applied in a business environment. It describes the corresponding data mining methodologies that are used to solve a variety of business problems which enhance firm-level efficiency in a less technical, more managerial style. The book incorporates the data mining process into the spectrum of complementary technologies that together comprise corporate information systems that promote business intelligence. Business intelligence involves the proliferation of value-added information throughout a given enterprise through the use of various applications that promotes efficiency for the firm.
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Electronic Access:
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-93070-803-7