Cover image for Chinese Multinationals.
Chinese Multinationals.
Title:
Chinese Multinationals.
Author:
Larcon, Jean-Paul.
ISBN:
9789812835017
Personal Author:
Physical Description:
1 online resource (300 pages)
Contents:
CONTENTS -- Forword by Liu Chuanzhi -- Preface by Zhao Chunjun -- Acknowledgment -- About the Authors -- About the Editor -- Introduction and Organization of the Book -- 1. Corporate Strategies of Chinese Multinationals Jin Zhanming -- 1. Strategic Management in Chinese Enterprises -- 1.1. Strategy and the Chinese Economy -- 1.2. Corporate Strategy in Chinese Enterprises -- 2. Integration Strategies in Chinese Enterprises -- 2.1. The Logic of Integration -- 2.2. Cases of Integration: Shanghai Baosteel and Tsingtao Beer -- Case 1: Horizontal and Vertical Integration of Shangai Baosteel -- Case 2: Horizontal Integration at Tsingtao Beer -- 2.3. Lessons from Integration -- 3. Diversification Strategies -- 3.1. The Logic of Diversification -- 3.2. Cases of Successful Diversification: Haier and Hisense -- Case 1: Haier Diversi.cation Strategy -- Case 2: Hisense Diversi.cation Strategy -- 3.3. Cases of Unsuccessful Diversification: Apollo and Chundu -- Case 1: Apollo Diversi.cation Strategy -- Case 2: Chundu Diversi.cation Strategy -- 3.4. Lessons from Diversification -- 4. Globalization Strategies -- 4.1. The Logic of Globalization -- 4.2. Cases of Globalization Strategies:Wahaha andWanxiang -- Case 1: Wahaha Globalization Strategy -- Case 2: Wanxiang Globalization -- 4.3. Lessons from Globalization Strategies -- References -- 2. China's Go Global Policy Li Zhaoxi -- 1. China After WTO Entry -- 1.1. National Goals and Company Objectives -- 1.2. The Chinese Economy and International Investments -- 2. Overseas Investment Policy and Administration -- 2.1. Developments Stages of China's Overseas Investment Policy -- 2.2. The Chinese System of Administrative Examination and Approval -- 2.3. The Need for Reforms -- 2.4. Promoting China's Outward Investment -- References -- 3. China's Outward Foreign Direct Investment Li Zhaoxi.

1. China's International Presence and Investment -- 1.1. China's Foreign Trade -- 1.2. International Contracting Projects and Labor Export Services -- 1.3. China's Outward Foreign Direct Investment (FDI) -- 1.4. Cross-Border M&A -- 1.5. Overseas Listing of Chinese Enterprises -- 2. Chinese Companies' International Challenges -- 2.1. Large Corporations -- 2.2. Private Companies and SMEs -- 2.3. Challenges Ahead -- 2.4. Chinese Emerging Multinationals -- 2.5. Policy Issues -- References -- 4. The Internationalization Process of Chinese Multinationals Kang Rongping -- 1. Initial Investments and Goals of Chinese Companies -- 1.1. Three Internationalization Paths -- 1.2. International Vision and Corporate Goals -- 2. The Internationalization Pattern of Chinese Companies -- 2.1. Lessons from the Experience of Foreign Multinationals -- 2.2. Chinese Multinationals in the Age of Globalization -- 2.3. The Experience of Overseas Chinese Corporations -- 2.4. Building "Prior Competitive Advantage" versus "Internationalization First" -- 2.5. The Acceleration of Chinese Companies' Internationalization Process -- 2.6. Lessons from the China-Japan Comparison -- References -- 5. International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL Hu Zuohao and Wang Gao -- 1. Motivations for International Marketing -- 1.1. Competition in the Domestic Market and the Need forGrowth -- 1.2. Opportunities Offered by the Global Market -- 1.3. Economies of Scale and Relative Cost Advantages -- 1.4. BuildingWorld-Famous Brands -- 2. Foreign Market Entry Strategies -- 2.1. Bird's Foreign Market Entry Strategies -- 2.2. Haier's Foreign Market Entry Strategies -- 2.3. TCL's Foreign Market Entry Strategies -- 2.4. Characteristics of Foreign Market Entry Strategies -- 3. International Marketing Strategies -- 3.1. BIRD in India and in Europe.

3.2. Haier's Strategy in Developed Countries -- 3.3. TCL in Vietnam, India and the Global Market -- 3.4. Characteristics of International Marketing Strategies -- 4. Conclusion -- References -- 6. Technology-Based Competition and Chinese Multinationals Jean-Paul Larçon and Geneviève Barré -- 1. The Chinese Science and Technology System -- 1.1. The New China's Innovation System -- 1.2. China's High-Tech Clusters -- 1.3. China's Science-Driven Companies: Tsinghua Holdings -- 2. Business Strategies and Technological Capabilities -- 2.1. Technological Innovation Capabilities: Qingdao Hisense Electronics -- 2.2. China's Industrial Standards: China 3G -- 2.3. China's Telecom Industry: Foreign Competitors and National Champions -- 2.4. The China-India Information Technology Link -- 2.5. China's Telecom Vendors, ZTE, and Huawei's Go Global Strategy -- 3. Conclusion -- References -- 7. Innovation & Knowledge Transfer in Chinese Multinationals Li Donghong -- 1. The Knowledge Transfer Imperative -- 2. Chinese Companies' Knowledge Transfer System -- 2.1. The Knowledge Transfer Process -- 2.2. The Focus on Developed Economies -- 2.3. Key Processes for Knowledge Transfer -- 3. Managing Risks -- 3.1. Major Risks Faced by Chinese Companies -- 3.2. Facilitators of Knowledge Transfer -- 4. Conclusion -- References -- 8. Corporate Culture and Organization of Chinese Multinationals Wang Yihua -- 1. Organizational Capabilities, Property Rights, and Corporate Culture -- 1.1. Tsingtao Beer: International Capabilities and Strategic Alliance -- 1.2. Wanxiang's "Human-Centered" Corporate Culture -- 1.3. The "Basic Law" of Huawei Technologies -- 2. Globalization and Organizational Structures -- 2.1. Stages of Organizational Development of Chinese Emerging Multinationals -- 2.2. Wanxiang's Acquisition and Integration Policy -- 2.3. Huawei Technologies' Transnational Capabilities.

References -- 9. Chinese Multinationals and Global Value Chains Lenovo François Duhamel -- 1. Introduction -- 2. Chinese Firms' Strategic Advantages and Limitations -- 2.1. The Lenovo's Example -- 3. The Impact ofWestern Firms Refocusing Efforts -- 3.1. Reconfiguration of Global Value Chains -- 3.2. Complementarities of Value Chains -- 3.3. The Acquisition of the IBM PC Division by Lenovo -- 4. Implications of Foreign Acquisitions for the Chinese Firms -- 5. Conclusion -- References -- 10. Alliances, Joint-Ventures and Chinese Multinationals Pierre Dussauge -- 1. Joint-Ventures for Technology Acquisition -- 2. Joint-Ventures for Foreign Market Entry -- 3. Joint-Ventures and Natural Resources -- 4. Internal Rivalry within Alliances -- References -- Conclusion: China's Unique Advantage -- Annex 1 -- Annex 2 -- Abbreviations -- Tables, Figures and Boxes -- Bibliography -- Index.
Abstract:
This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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