Guerrilla Marketing in 30 Days.
Title:
Guerrilla Marketing in 30 Days.
Author:
Lautenslager, Al.
ISBN:
9781613082690
Personal Author:
Edition:
3rd ed.
Physical Description:
1 online resource (273 pages)
Series:
Guerrilla Marketing
Contents:
Contents -- Acknowledgments -- Preface -- Introduction to the Third Edition -- Day 1: The Guerrilla Marketing Mindset -- Day 2: The Purpose of Your Marketing -- Day 3: Competition and Research -- Day 4: Target Market -- Bonus Day: Building Your List -- Day 5: Positioning -- Day 6: Niche Marketing -- Day 7: Marketing Plan and Strategy -- Bonus Day: Integration -- Day 8: Competitive Advantage and Benefits -- Bonus Day: Testimonials and Customer Reviews -- Day 9: Identity and Branding -- Day 10: Marketing Communication and Creative Planning -- Bonus Day: Thought Leadership -- Day 11: Advertising and Media Plan -- Day 12: Business Networking -- Day 13: Strategic Alliances and Fusion Marketing -- Day 14: Direct Selling -- Day 15: Telephone Selling and Marketing -- Day 16: Printed Collateral, Brochures, and Sales Sheets -- Day 17: Direct Mail -- Bonus Day: Direct Email Marketing -- Day 18: Radio/Television/Cable TV -- Bonus Day: Personalization -- Day 19: Marketing Hooks -- Day 20: Public Relations -- Day 21: Marketing Calendar -- Day 22: Other Marketing: Speaking, Coupons, and Contests -- Day 23: Online Marketing, Part I -- Day 24: Online Marketing, Part II -- Bonus Day: Online Marketing, Part III -- Day 25: Trade Shows and Expos -- Day 26: Newsletters -- Day 27: Marketing Budgets -- Day 28: Plan Execution and Implementation -- Day 29: Expansion/New Markets/New Income Streams/New Products -- Day 30: New Plan--The Next 30 Days and Beyond -- Bonus Day: Referral Strategies -- About the Authors -- Index.
Abstract:
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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