Don’t Think Pink : What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market.
Title:
Don’t Think Pink : What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market.
Author:
Johnson, Lisa.
ISBN:
9780814428009
Personal Author:
Physical Description:
1 online resource (240 pages)
Contents:
Preliminaries -- Contents -- 1 BRAIN TRAINING -- 2 NOW YOU SEE "HER" -- 3 NOW YOU DON'T (SEE "HER") -- 4 INSIDE A WOMAN'S MIND -- 5 SHAPING THE GENERATIONS -- 6 LOOKING BEYOND GENERATIO -- 7 CULTURAL INFLUENCERS -- 8 LEARNING CURVES AND LIFE STAGES -- 9 THE INTERNET-SAVVY WOMAN -- 10 ONLINE RESEARCH -- 11 ENLISTING WOMEN AS YOUR MARKETING PARTNERS -- AFTERWORD -- NOTES -- RECOMMENDED READING -- INDEX.
Abstract:
Women spend trillions of dollars every year. Why are you missing out?.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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