Emergent strategies for e-business processes, services, and implications advancing corporate frameworks
Title:
Emergent strategies for e-business processes, services, and implications advancing corporate frameworks
Author:
Lee, In, 1958-
ISBN:
9781605661551
Publication Information:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
Physical Description:
electronic texts (xxiv, 398 p. : ill.) : digital files.
Series:
Advances in e-business research series,
Advances in e-business research series.
General Note:
"Premier reference source"--Cover.
Contents:
Preface -- Section I: E-consumer relationship management. 1. Managing the customer relationship / Keith Ward, Erik Rolland, Raymond Patterson -- 2. A new conceptual framework for greater success with integration of E-CRM / Soumaya Letaifa -- 3. Managerial discretion and E-CRM performance / Tim Coltman -- 4. Multi-channel retailing and customer satisfaction / Patricia Warrington, Elizabeth Gangstad, Richard Feinberg, Ko de Ruyter.
Section II: E-business models and strategies. 5. Do mobile CRM services appeal to loyalty program customers? / Veronica Liljander, Pia Polsa, Kim Forsberg -- 6. Developing a global CRM strategy / Michael Shumanov -- 7. Strategic positioning and resource-based thinking / John Gallaugher.
Section III: E-business management . 8. A tale of e-business models / Savvas Papagiannidis -- 9. Strategic maneuvering in healthcare technology markets / Kirill Yurov -- 10. Complementary role of website in business model development / Olli Kuivalainen -- 11. A Reverse auction-based e-business model for B2C service markets / Tobias Kollmann -- 12. Evolving e-health systems / Denis Caro.
Section IV: Online consumer behavior. 13. Socio-economic impacts of offshore outsourcing of information technology / Karl Knapp, Sushil Sharma, Kevin King -- 14. Towards theory development for emergent e-business innovations / Indrit Troshani -- 15. An introduction to the management and protection of intellectual property rights / Bill Vassiliadis -- 16. Intelligent contracting / Tagelsir Gasmelseid -- 17. The applicability of network effect theory to low-cost adoption decisions / Jaeki Song, Eric Walden -- 18. An empirical analysis of cellular phone users' convenience perception and its impact on shopping intention in mobile commerce / Wen-Jang Jih -- 19. The effects of system features, perceived risk and benefit, and customer characteristics on online bill paying / Fang He.
Abstract:
"This book presents a collection of research associated with the emerging e-business technologies and applications, attempting to stimulate the advancement of various e-business frameworks and applications, and to provide future research directions"--Provided by publisher.
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Electronic Access:
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-154-4