The Seven Success Factors of Social Business Strategy -- Copyright -- Contents -- 1 The Evolution of Social Business -- Creating a Coherent Social Business Strategy -- Introducing the Seven Success Factors of Social Business Strategy -- How to Use This Book -- 2 Laying Foundations: Goals, Vision, and Executive Support -- Success Factor #1: Define the Overall Business Goals -- Identifying Which Goals Matter -- Exercise: Connect Social Goals to Organizational Goals -- Tying Social Strategy to Business Goals: The Metric Holy Grail -- What Happens When Business Goals Aren't Clear? -- Success Factor #2: Establish the Long-Term Vision -- Creating a Vision Statement -- Exercise: Writing a Vision Statement -- Success Factor #3: Ensure Executive Support -- Garnering Executive Engagement -- Best Practices: Getting Executives Onboard -- 3 Setting the Strategy Roadmap: Identify and Prioritize Initiatives -- Success Factor #4: Define the Strategy Roadmap -- Identify Initiatives -- Prioritize Initiatives Against Capabilities and Value -- Create a Long-Term Roadmap -- 4 Aligning the Organization: Establishing Governance -- Success Factor #5: Establish Governance and Guidelines -- Defining the CoE -- Defining Guidelines and Process -- Beware the Center of Excellence Pitfalls -- 5 Aligning Resources and Technology -- Success Factor #6: Secure Staff, Resources, and Funding -- Staffing -- Education and Best Practice Sharing -- Funding and the Use of Pilot Programs -- Success Factor #7: Invest in Technology Platforms That Map to Strategy -- Plan to Evolve Your Monitoring Platform -- To Scale, Invest in a Social Media Management System -- Conclusion -- Notes -- Acknowledgments -- About the Authors.